It is always great when major brands come to our shores! We here at Swag Craze can’t wait to shop there!
River Island recently signed an exclusive franchise deal with Edcon. This will provide the leading retailer with sole distribution rights to the popular brand. Ben Lewis, CEO River Island said: “We are very excited to be entering into the South African market in partnership with Edcon. We are confident that together, with our combined knowledge and experience, we can deliver fantastic fashion and a great store experience to our South African customers.”
The first flagship store is set to launch in Rosebank, Johannesburg in June 2014 with additional flagship stores expected to open in Cape Town in October next year.
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