“Buttoning
up the top button of your shirt is something that’s been done to Ben Sherman
shirts since 1963. It is a deliberate style choice that exudes ‘Britishness’
and personal pride. It’s also an integral part of British style culture. Ben
Sherman visually acknowledges this style decision with its brand new campaign -
The Original Button Up Since 1963”. – Mark Maidment, CEO
From
August 2014, Ben Sherman celebrates the culture of buttoning up your top
button. Visionary photographer Jon Gorrigan have shot model Louis Simonon, son
of Paul Simonon from The Clash to launch a brand new concept and campaign for
this season. Whilst proudly celebrating over fifty years of British style
culture, the Ben Sherman brand has continued to evolve and the shirt is at the
forefront of this brand revival for this season.
Gents, you better start buttoning up your shirts!
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