MUST HAVE: YEEZY BOOST 350 Tan – Release Info in RSA

Following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white, black and gray colorway – Kanye West and adidas Originals will conclude this eventful year with another release of the already iconic style in a tan version.

The shoe marks the sixth footwear model launched in the historic partnership between West and adidas. The lo-top YEEZY BOOST 350 in tan features uppers composed of tonal Primeknit: a break-through material developed using adidas’ most advanced digital engineering techniques to fit like a second skin. Color-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance, and style. The YEEZY BOOST 350 combines the forward-thinking technologies of adidas with a classic aesthetic and represents a bold new design ideal.

The YEEZY BOOST 350 in tan will be available for R2999 from December 29th, 2015 through the adidas Originals store in the V&A Waterfront, Cape Town and Shelflife Store in Cape Town. The release will be treated on a first come first serve basis with the option to buy one pair per person only. Quantities are limited and shoe sizes cannot be guaranteed. T&C’s apply (see below).

Terms and Conditions

• 26 units of YEEZY BOOST 350 will be available from the adidas Originals Concept store at the V&A Waterfront from 9am on the 29th of December, 2015 and 25 units from Shelflife store in Cape Town.
• The YEEZY BOOST 350 will be offered to consumers to buy on a first come first serve basis.
• Queuing for the YEEZY BOOST 350 is to start outside the adidas Originals store as directed by the store manager, store staff or management of the V&A Waterfront as well as behind the signage outside of Shelflife.
• Once you have joined the queue, you will be allocated a number, indicating your place in the queue.
• Having received a number for the queue, you are permitted to leave the queue for up to an hour at a time. However, random roll calls will be taken on the hour after the queue has begun, until the retail launch, to ensure participants within the queue have not left and are playing fairly.
• The number for your place in the queue cannot be swapped with anyone else, at any time, particularly during the purchasing time. If you are perceived to be doing this or attempt to do this, you will automatically be disqualified from the launch.
• The YEEZY BOOST 350 will be sold at a recommended retail price of R2999 each.
• Only one pair per person to purchase is allowed.
• Sizes and quantities are not guaranteed by adidas.
• adidas have final say to all sales of the YEEZY BOOST 350 before and on the day of launch.

To learn more about this collaboration, visit www.adidas.co.za/yeezy. Follow adidas South Africa on Twitter (@adidasZA) and Instagram (@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.

Gigi Hadid is the New Global Brand Ambassador for Tommy Hilfiger

Internationally renowned supermodel Gigi Hadid is the new brand ambassador for Tommy Hilfiger women’s beginning Autumn 2016. As part of her exclusive ambassadorship, Hadid has partnered with Tommy Hilfiger to launch her first capsule collection, created in collaboration with the iconic American designer. Launching in Autumn 2016, the capsule will feature women’s sportswear, footwear and accessories, including watches and sunglasses, as well as a new fragrance, which celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage.

“I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today’s ‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.”

Hadid’s ambassadorship reflects the company’s strategic commitment to expanding its women’s businesses globally; while already a significant contributor to global revenues, there is a strong potential for additional growth across all women’s categories. The expansion strategy encompasses design direction, store design, merchandising, presentation and communication to present a fresh new vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading accessible designer brand that offers stylish classics with a playful fashion edge.

Dubbed a “social supermodel,” Hadid has been credited with reshaping the world of modeling in the 21st century, and reinventing the role of the supermodel in millennial culture. Through the incredible reach of her social media channels, she connects with fans around the world – over 9.8 million on Instagram alone – and offers them a unique, behind-the-scenes glimpse into her lifestyle as a trend-setting style icon. She has appeared on the covers of Vogue, W, Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, and has also appeared in music videos and television programs around the world.

“I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”

The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in Autumn 2016 with dedicated print, online and out-of-home media placements worldwide. Hadid’s campaign will run alongside the brand’s seasonal advertising and dedicated men’s tailored and underwear campaign with brand ambassador Rafael Nadal. To further support the global partnership, Hadid will attend exclusive launch events in key markets around the world, including appearing in the brand’s Hilfiger Collection fashion show during New York Fashion Week.

Tommy Hilfiger has a long history of working with inspiring pop culture icons, and Hadid joins an expanding list of influential women who have partnered with the brand. Past collaborators have included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi Campbell, Naomi Watts and Alexa Chung, and in recent seasons, Suki and Immy Waterhouse, and Behati Prinsloo have put their own unique twist on what it means to be a “Tommy Girl” today. The brand has also garnered an impressive list of top models who have walked in its fashion shows including Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia May Jagger, Bella Hadid, Binx Walton and Stella Maxwell, among others.

The Autumn ’16 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com.

MUST HAVE: Motorola Moto G (3rd Gen)

If you are looking for a quality, affordable and value for money smartphone, the Motorola Moto G, should be on your radar! I have had the pleasure of using the 8GB, black model for the past few weeks.

The Moto G is a good-looking phone. It is both stylish and sleek, with its Corning Gorilla Glass and the cool metal strip at the back, which houses the rear camera and the Motorola logo. The back cover (removable) is made of ribbed hard plastic, and one can personalise it with various Motorola shell colour covers (colours include black, navy, lime, blue, to name a few). The Moto G, fits nicely into one’s hand, and it small enough to slip into a pocket.

The Moto G has a sharp 5” HD, 720p IPS display which provides good brightness and colour reproduction (1280 x 720 pixels resolution). Thanks to the Corning Gorilla Glass and the IPX7-rated protection, you can be at ease knowing that your phone is water resistant (up to 1 meter and 30 minutes) and that the display is protected from unpleasant scrapes and scratches.

The Moto G has a Qualcomm Snapdragon 410 chip (1.4GHz quad-core) and advanced Adreno graphics, which enables one to switch back and forth between apps without slowing the phone down. Unfortunately, the phone has 1GB of RAM, however performance is still nice and smooth the majority of the time, with a lag now and then (the 16GB model contains 2GB of RAM). 8GB is a lot of internal storage space, however if extra storage is needed, the phone offers storage expansion support and can take a microSD card up to 32GB. The Moto G is powered by Android and comes pre-loaded with version 5.1 Lollipop. Android Lollipop is simple and very user friendly.

The Moto G takes really good photos. It has a 13-megapixel rear camera with dual-LED flash and a 5-megapixel camera up front for dope selfies! Video can be shot at up to 1080p or 720p for slow motion.

Other notable features are that it supports 4G LTE and has solid battery life (the battery is non-removable). 

With Christmas, just being one week away, the Moto G, makes an excellent gift for your loved ones! The phone is a must have because it is affordable, good-looking, water resistant, user friendly and it has a good camera to capture all of one’s special moments!

The Motorola Moto G (3^rd Gen) (8gb) is available from the Orange online store for R3,320 (price as at 17 December 2015, price subject to change). Click HERE to visit the Orange online store.

adidas Originals by KANYE WEST YEEZY BOOST 750 Release Update

Kanye West and adidas Originals release the second style of the now iconic YEEZY BOOST 750 which was the first collaborative product launched earlier this year in February 2015.

This YEEZY BOOST 750 comes in an all-black premium suede version with a full length BOOST™ midsole, featuring adidas’ coveted cushioning technology, combining the ultimate in comfort and performance with high-end style.

“Kanye believes in the highest quality and applies this ethic to any of his adidas products. He has a strong vision for all aspects of the‚adidas Originals by Kanye West' collaboration. In Kanye we found a partner at the top of his field who understands the adidas brand heritage, possesses a like-minded insight to the future of culture, and who, like us, has a desire to push the boundaries. With the YEEZY BOOST Kanye brings his unique creativity and individuality to the forefront of design.” Arthur Hoeld, General Manager adidas Originals.

The YEEZY BOOST 750 in black will be available for R3999 from 10am on December 19th, 2015 at Shelflife store in Cape Town and the adidas Originals store at Menlyn Shopping Centre. The release will be treated on a first come first serve basis with the option to buy one pair per person only. Quantities are limited and shoe sizes cannot be guaranteed. T&C’s apply.

Please note:

·      The release is limited and only 30 pairs of the YEEZY BOOST 750 will be available from the adidas Originals store in Menlyn Shopping Centre and 25 pairs from Shelflife Store in Cape Town;

·        Sizes and quantities are not guaranteed at either store;

·        The YEEZY BOOST 750 will be offered to consumers to buy on a first come first serve basis;

·       Queuing for the YEEZY BOOST 750 is to start outside the adidas Originals store in Menlyn Shopping Centre as directed by the store manager and at the dedicated signage outside Shelflife;

·        Retailing of the YEEZY BOOST 750 will start at 10am; and

·        No discount or pre allocation of the sneaker is allowed for adidas staff, they will have to join the queue.

To learn more about this collaboration, visit www.adidas.co.za/yeezy. Follow adidas South Africa on Twitter (@adidasZA) and Instagram(@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.

Introducing the “New York is for Lovers” Blaze of Glory Sneaker by PUMA x Rise New York

  

PUMA partnered with one of New York City’s trusted names in street wear, RISE NYC, for the “New York Is For Lovers” footwear project featuring the classic PUMA Blaze of Glory.

“New York Is For Lovers” celebrates the unique ambiance of the city that RISE calls home. Quite often New York is seen rude or brash from the outside, however, at its very core, it has triumphed through tragedy, overcome obstacles and has shown so much willingness to give, through warmth and compassion.

RISE NYC co-founder, Chase Ceparano worked with PUMA to pay homage to the city where he grew up in and how it embraces all the lives affected from the fight with HIV/Aids. Chase adds, “I love New York is more than just a slogan for shopping bags, it’s a way of life. To love New York is to love New Yorkers, all New Yorkers: every banker, busker, and bus boy. By educating each other and looking at these issues honestly and seriously we are fighting to erase stigma, empower our friends, and remember the ones we’ve lost. To really know someone is to love them. We invite you to know those engaged with us in this fight.”

The PUMA x RISE NYC “New York Is For Lovers" Blaze of Glory is featured in a solid rich leather execution with overlays in suede and collar in techy mesh. The two-tone laces and speckled midsole speak true sneaker language where the twist comes through the heart-shaped laser cut panel and the lace jewels with the personalised message.

The PUMA x RISE NYC “New York is For Lovers” Blaze of Glory (R1 899) can be found at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg from 18 December 2015.

G-Star RAW Launches a G-Star Women Store in Johannesburg

On Thursday, 3 December 2015, G-Star RAW opened its first store in South Africa featuring a unique retail concept for female consumers – G-Star Women.

This specialist store, situated in Hyde Park Corner in Johannesburg, will showcase the brand’s expertise in women’s denim, offering a wide range of modern jeans designs that compliments the female shape as a well a fully tailored shopping experience.

Projected by G-Star’s in-house 3D Design department and womenswear designers, the women’s store highlights the feminine side of RAW. G-Star’s “unexpected combinations” philosophy - believing that innovation comes from combining contrasting elements - is exemplified in the store design. 

The store features concrete panels with soft white rounded edge finishing, parquet flooring, combined with long curtains in heavy industrial fabrics with chic leather details.

Visit the Store at Hyde Park Corner:Corner Jan Smuts Avenue and William Nicol Drive. 

Entrances on 6th Road, Hyde Park, Johannesburg

Tommy Hilfiger Opens a Standalone Store in Eastgate Mall

Tommy Hilfiger has launched its second standalone store in Johannesburg after Sandton City in the popular Eastgate Mall in Johannesburg. The store houses Hilfiger Denim, Tommy Hilfiger Tailored & Tommy Hilfiger Mainline Women’s & Men’s collections and is operated by Stuttafords (exclusive distributor partner of Tommy Hilfiger South Africa).

The store currently showcases the latest Spring Summer 2016 collections for men and women, along with accessories including footwear, handbags and underwear. Its interior is designed to reflect the mix of classic and modern influences that epitomize Tommy Hilfiger’s “preppy with a twist” heritage. American antiques, vintage fixtures and industrial accents throughout the space reflect the brand’s cool, rock-and-roll, all-American spirit.

The first Tommy Hilfiger standalone store opened in illustrious V&A in April 2013, closely followed by Sandton City in November of the same year. The Eastgate Tommy Hilfiger standalone marks the third of a number stores scheduled to open in prime locations over the next couple of years. Tommy Hilfiger is currently also available in various Stuttafords locations such as Rosebank Mall, Menlyn Park, Gateway, Canal Walk, Botswana (Airport Junction & Game City) & Namibia (Maerua Mall). 

Store Details:

Tommy Hilfiger

Shop U12

Eastgate Shopping Centre

43 Bradford Road

Bedfordview

2008

First Look: PUMA x Trapstar DISC Blaze

PUMA collaborated with London street wear brand Trapstar on the DISC Blaze - one of PUMA’s iconic footwear silhouettes.

Conceived in the UK’s capital city, Trapstar was founded by Mikey, Lee and Will Trapstar who began making custom t-shirts for friends. It wasn’t long before celebrities, including PUMA’s Global Creative Director and Ambassador Rihanna, wore these bold, graphic t-shirts.

The PUMAxTrapstar DISC Blaze (R2299) has an all-over leather upper on a cleaner, simplified DISC sneaker. Finished in black, even the DISC cage has been given a soft nubuck leather treatment.

The white speckled midsole sits alongside a translucent red outsole, while the sneaker’s red colour-pop on its DISC strap and the graphic Trapstar logo on the heel highlights Trapstar’s design ethos, and achieves the ultimate balance between street wear and fashion.

The PUMAxTrapstar DISC Blaze will be available at Shelflife and Anatomy from 12 December 2015.