For
Autumn/Winter 2015, Kanye West and adidas Originals unveil a bold new
proposition: YEEZY SEASON 1, a collection of apparel and footwear that
cherishes universality and timelessness. Described by West as the world's first
"solutions-based" clothing line, the individual pieces define a style
that matches the relentless pace of contemporary lives. "I don't want the
clothes to be the life," he says. "I want the clothes to help the
life."
Presented
during New York Fashion Week just before All-Star Weekend, the show was
conceptualized by West in close collaboration with renowned contemporary artist
Vanessa Beecroft.
Upon
entering the venue, guests were lead into a dimly lit room, where 9 rows of
models stood stoic. As lights turned on with blinding intensity, each row of
models progressed forward, lending the audience a full view of the clothes.
Guests including Beyoncé, Jay-Z, Kim Kardashian West, Rihanna, Drake, Justin
Bieber, P. Diddy, Kris Jenner, Kendall Jenner, Khloe Kardashian, George Condo,
Anna Wintour, Spike Jonze, Russell Simmons, Big Sean, Pete Wentz, Pusha T, A$AP
Ferg, Steven Klein, 2Chainz, Cassie, Alexander Wang, Kehinde Wiley, Tom Sachs,
Gia Coppola, Travis Scott, A-Trak, Jeanne Greenberg Rohatyn, Hailey Baldwin,
and adidas athletes John Wall and Von Miller. "Wolves" an unreleased
track from West's forthcoming studio album embodied the pinnacle of this epic
performance."
With
this collection, West's goal is to absolve consumers of dressing's daily stress
by creating a line of high-quality essentials that can be freely combined in
infinite ways—"like Legos," he says. For the designer this means
stripped-down, comfortable, and unpretentious clothes for a "modern
jet-set couple," pieces to be worn from the gym to the office to a meeting
to the airport and everywhere in between. "I wanted something that felt
like New York or Paris or Tokyo or Santa Barbara or Chicago—a worldliness and
an ease."
West
defines a silhouette of considered volume—billowing and oversize on top, tight
and trim around the bottom—based largely on his personal sense of style. A
study in contrasts like street-luxury and vintage-new, the clothing shapes a
new modern wardrobe. For men, this includes MA-2 bombers with oversize flap
pockets; washed cotton collarless blouson jackets; oversize sweats with
distressed edges and worn, puckered hems; and perfect T-shirts in tones of
camel, olive, blue-gray, and camouflage. Each piece is intended to be worn by
any sex.
The
women's collection, however, clearly and intentionally shapes a feminine
silhouette with high-waist, knee-length, body-conscious knit skirts;
floor-grazing cotton tube dresses; tightly woven running tees; and stunning
crop tops ingeniously crafted from adidas socks. "This is a challenge to
where fashion is currently—a new feminine ideal," West says, explaining
the curve-hugging pieces.
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