New York based creative Vashtie Kola collaborates with PUMA for a debut SS15 collaboration consisting of a range of ready-to-wear unisex separates and a twist on classic footwear. The multi-talented Kola is a Director, Filmmaker, Artist, Designer, Creative Consultant and DJ that has become a style icon with worldwide influence and is known for being at the forefront of New York’s Downtown scene.
A quintessential New York girl Vashtie symbolizes the intersection of
drive, talent and culture, strengthening the notion that New York is the Mecca
for fostering creative minds. PUMA has played an integral role in scenes that
inspire Vashtie’s creativity, iconic silhouettes such as the PUMA States have
been ever-present on the streets of New York since the 70s when they were
embraced by emerging sub-cultures.
Vashtie’s style takes inspiration from the urban music and lifestyle scene of the 80s and 90s. The first collaboration with PUMA pulls on this and takes a trip down memory lane to the dawn of New York’s B Boy culture. Paying homage to the era, key classic PUMA styles including States and T7s have be reworked in fresh new materials for SS15.
“When PUMA reached out I was immediately interested in this collaboration
as I grew up following the brand. As a child I was drawn toward skate boarding
and alternative music and looked to PUMA for fashion trends. I’m excited to
create this collection that pays homage to my childhood and New York’s
underground scene. ” – Vashtie Kola
The PUMA x Vashtie collection will be available from 9 March 2015 at PUMA
SELECT Stores in Bree Street, Cape Town and Braamfontein, Johannesburg; as well
as Shelflife, X-Trend, Dip Street Store, Queens, Soho, Brands Unlimited and
Lyme.
No comments:
Post a Comment