Italian street wear revolutionaries Slam Jam are marking their 25th anniversary by collaborating with PUMA on a pair of iconic sneaker silhouettes, The States and the Trinomic XT2 Plus.
Founded by Luca Benini, Slam Jam pioneered
the merging of youth subculture and fashion by venturing beyond the clothing
and footwear market into arts and culture to create a unique identity.
Slam Jam was in the right place at the
right time as the golden age of hip-hop and b-boy spread from New York and the
East Coast to influence the rest of the world. The States was the iconic
silhouette for this scene at this time, appearing in every sneaker bible and
documentary. The shoe was sought after and with limited availability in Europe,
Slam Jam was one of a few destinations with stock and became a destination for
sneaker enthusiasts.
For 2015 The States has been re-imagined,
in jet black cuts and featuring a simple embossed logo, to give the classic an
avant-garde flair.
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| The States |
Throughout the early ‘90s street fashion
embraced city living sports, from skateboarding and cycling to running, and the
PUMA Trinomic XT2 Plus was at the pinnacle of this movement. The innovative
running shoe with cushioning technology, quickly became a hit in the fashion
world. For 2015 the Slam Jam x PUMA Trinomic XT2 Plus mixes reflective material
with the classic Slam Jam black and white colour scheme.
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| Trinomic XT2 Plus |
The States retails for R1999 and the SLAM
JAM x PUMA Trinomic XT2 for R2299 at PUMA SELECT stores in Bree Street, Cape
Town and Braamfontein, Johannesburg, as well as Shelflife from 21 March 2015.
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