Yesterday, Pharrell Williams and Woolworths announced an
exciting collaboration! The collaboration is the first of its kind for a South
African retailer. Pharrell is going to take on the role of Style Director in a trailblazing collaboration across a series of sustainability-focused projects.
Woolworths and Pharrell are going to work together to make a difference in the lives of people (uplift education in South Africa), and the planet (sustainable fashion and sustainable food farming).
Woolies and Pharrell are going to create fashion that's not just cool, but also sustainable! We can't wait to see!
Woolworths and Pharrell are going to work together to make a difference in the lives of people (uplift education in South Africa), and the planet (sustainable fashion and sustainable food farming).
Woolies and Pharrell are going to create fashion that's not just cool, but also sustainable! We can't wait to see!
See the video below for more information.
Join the conversation using #pharrellwithwoolies
Go to www.woolworths.co.za/areyouwithus for more information.
PS: Pharrell will also perform in South Africa in September –
but you’ll have to be a rewards cardholder to get a ticket.
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