PUMA Announces Partnership With INFINITI RED BULL RACING F1 TEAM

INFINITI RED BULL RACING F1 driver Daniel Ricciardo, PUMA CEO Björn Gulden and team principal Christian Horner

PUMA has announced a new long-term partnership with INFINITI RED BULL RACING. Effective from 1 January 2016, the global sports brand will become the Official Licensed Partner and Official Supplier of Team and Racewear to INFINITI RED BULL RACING, outfitting the F1 team with performance racewear, footwear and teamwear, as well as exclusively producing and distributing licensed replica, fanwear and lifestyle footwear, apparel and accessories collections.

PUMA branding will feature prominently on the INFINITI RED BULL RACING car, teamwear and racewear, and the addition of INFINITI RED BULL RACING will infuse PUMA’s motorsport category with bold product designs that will broaden the appeal of its motorsport offering and bring more brand presence in the fastest of sports.

Christian Horner, Team Principle of the INFINITI RED BULL RACING team said: ‘‘RED BULL RACING and PUMA enjoyed a successful relationship between 2007 and 2010, during which time we won our first Drivers’ and Constructors’ Championships (in 2010). PUMA is a great fit with the team and we are looking forward to working with them once again. The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”

Björn Gulden, Chief Executive Officer for PUMA added: “PUMA and Red Bull have a great brand synergy, and this new partnership with INFINITI RED BULL RACING is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so.  INFINITI RED BULL RACING is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World.”

INFINITI RED BULL RACING will feature alongside other high profile partners in PUMA’s brand and marketing campaigns in 2016 and beyond, with Forever Faster being the perfect platform to communicate INFINITI RED BULL RACING through a PUMA lens.