adidas
Originals and Kanye West have released the second sneaker developed in their
close collaboration: the YEEZY BOOST 350. Launching globally on 27 June, South
Africans have a chance to grab their pair at Shelflife in Cape Town and AREA3
in Braamfontein, Johannesburg, at a recommended retail price of R2999.
The
YEEZY BOOST 350 is composed of beautiful yet simple materials, speaking to
West’s ambition of creating a clean, modern, effortless template for footwear
and apparel. By fusing adidas’ unparalleled engineering with a timeless
aesthetic, the YEEZY BOOST 350 presents a fearless step into the future of
style.
The
trainer features an upper composed entirely of adidas’ Primeknit: a
breakthrough material developed using the latest digital engineering methods to
fit like a second skin. Leveraging adidas BOOST™’s highly responsive
properties, the shoe boasts the ultimate in comfort and performance, ensuring
that the wearer’s every step is hyper-charged with an endless supply of light,
fast energy.
Launched
this past February with an epic New York Fashion Week presentation, YEEZY
Season 1 by Kanye West and adidas Originals ignited a global sensation with an
unprecedented public live-stream and the subsequent release of the YEEZY BOOST,
which immediately sold out in a worldwide frenzy of anticipation.
South
Africans are encouraged to head down to Shelflife and AREA3 on Saturday,
27June, so as not to miss out on owning a pair of their very own.
For more
information on the collaboration and the YEEZY BOOST, visit
www.adidas.co.za/yeezy.
Follow
adidas South Africa on Twitter (@adidasZA) and Instagram (@adidasZA) or join
the conversation by using #adidasOriginals and #YEEZYBOOST.
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