TanOrganic celebrates the very best
in South African blogging with the 1st annual South Africa Beauty
Blogger Awards. The regional South Africa Beauty Blogger Awards will run
concurently with the Ireland Beauty Blogger Awards.
With more people reading and writing
beauty blogs, the blogging industry is becoming increasingly influential. More
businesses are using blogs to engage with their customers and influence
consumer paths to purchase. This growth has led to the need to recognise these
blogs and therefore TanOrganic saw the opportunity to establish the South
Africa Beauty Blogger Awards.
“The awards are
aimed at recognising the importance of blogging in the modern business
landscape and acknowledging the skills, effort and commitment it takes to
create an influential blog. The awards also enables the beauty industry to
immediately recognise the bloggers that they should be communicating with in
order to create effective awareness for their brands or products,” says Greg
Gunner, Executive Director TanOrganic South Africa.
There are 9 categories in the Beauty Blog
Awards, namely
- Best Overall Blog;
- Best Content;
- Best Web Design;
- Best Fashion Blogger;
- Best Cosmetic Blogger;
- Best Male Grooming Blog;
- Best Social Media;
- Newcomer of the year; and
- Readers Choice.
Bloggers are nominated and then encouraged
to get their followers to vote for them. The 30 bloggers with the highest votes
will be identified, and panel of independent judges will score each blogger according
to specific criteria. The winners will be announed on the
22 August 2015 at the Gala event, to be held in Johannesburg. All funds raised
for the awards will go towards a Non-Profit Cancer Charity for Cancer Research
or Education and Awareness.
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