“SODA Bloc inspires tweens to Be Youth: Be Fun, Be Different, Be Informed, Be The
Future, Be Cool, and Be Yourself. Created for older children but with their
parents best interests at heart, SODA Bloc collections are fashionable and fun
loving, but relevant for the age group,” says Alex
Harris, Head of SODA Bloc.
Expect casual cool in hoodies, track pants,
sneakers, Tees with prints and quirky slogans like “My favourite days are days
when everyone is really happy”, “Good vibes only” and “Being nice makes you
cool”.
TFG will open 11 SODA Bloc stores across the
country before the end of 2015, with further stores opening in South Africa and
Africa in 2016. The first SODA Bloc stores to open in August include the
Liberty Promenade and Tygervalley Shopping Centre’s in Cape Town, Sandton City
in Johannesburg, and Hemingways Mall in East London.
September store openings will take place at
Bay West Mall in Port Elizabeth, the Mall of the South in Johannesburg and the
Mall of the North in Pretoria, whilst further stores will open in Johannesburg
(Clearwater Mall, Greenstone Shopping Centre and Eloff Street) and Pretoria
(Middleburg Mall) in October and November.
“We saw an opportunity to fill a gap
in the market and took it! We are very excited to launch SODA Bloc to South
African consumers. Our goal is to provide fashion that’s on-trend and
affordable to a broad audience,” says Harris.
For more information visit www.sodabloc.co.za
Also, follow them on:
Facebook (https://www.facebook.com/SODABloc)
Instagram (https://instagram.com/sodabloc/)
Twitter (https://twitter.com/sodabloc/)
Pinterest (https://www.pinterest.com/SODA_Bloc/)
Swag Craze attended the
launch at Sandton City (post to follow soon, in the meantime check out our Twitter feed, to see what went down)!
Happy shopping this weekend!
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