Spring/Summer 2015 will
see PUMA collaborate with the East London based print and fashion house SWASH
London. This collection will see the SWASH team inject their uncommon skills as
both artists and designers into iconic PUMA styles.
SWASH is the combined
skills of print specialist duo, Sarah Swash and Toshio Yamanaka. Celebrated for
the realisation of their signature hand-drawn and painted artworks, SWASH
uniquely instill their digital prints with the charm of human touch. Since
winning the Hyeres prize in 2004 the brand emerged at the forefront of print
design, filling their creations with the odd and the fanciful, creating new
worlds where colours and characters meet.
PUMA x SWASH footwear
collection demonstrates the playful and artistic theme of this collaboration,
taking classic designs and filling them with a newfound life. The Blaze of
Glory, an icon, known for its athletic construction, is given the trademark SWASH
treatment. Their Blaze of Glory is made bolder and brighter with fascinating
and beautifully coloured prints. As well as this, the XT2+ Trinomic undergoes a
similar reinvention taking on bold and intricate patterns true to SWASH London’s
design ethos.
The apparel range is a
true combination of SWASH and PUMA designs. It takes inspiration from the SWASH
archives alongside vintage sports and military wear, transferring their extraordinary
prints to classic and reinvented PUMA items and taking on PUMA’s current
technologies for a modern and sleek aesthetic. Key Styles include SWASH AOP
Windbreaker (R1 699), SWASH MA1 Bomber Jacket (R2 999), SWASH Tech Short (R1
299), SWASH Tech Hoody (ladies: R1 299 and mens: R1 699) and AOP tee (R1 099).
The blending of premium
prints and handcrafted designs with classic PUMA styles and cutting edge tech perfectly
represents both brands unique DNA, creating a refreshing and individual
collection.
PUMA x SWASH can be found
at PUMA SELECT stores in Cape Town, Bree Street and Johannesburg, Braamfontein,
as well as X–Trend and Shelflife from 6 August 2015.
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