After
captivating the world with the ground breaking Supercolor release in April, Pharrell Williams is back
for FW15 with Supershell. The Supershell project sees Pharrell hand-pick
friends and creatives from around the world to completely reinvent the shoe’s
Shelltoe for the very first time, evolving the Superstar into a canvas for
creation. adidas Originals uses the Supershell as an example of Pharrell giving
credit to those artists that have developed their personal style in the effort
to create for themselves, without the need for external validation.
Debuting
with two exciting collections, Supershell brings art and creativity to the
Superstar like never before with designs from NYC contemporary artist Todd James
and contemporary Japanese artist Mr. The artists’ designs
are then joined by those of Pharrell’s very own artworks that explore life
force, energy and its relationship with colour.
Select
designs from these two collections will be available from 7 August 2015 at
adidas Originals stores in Canal Walk
and V&A
Waterfront in Cape Town, and at Menlyn Park
Shopping Centre in Pretoria, as well as AREA3 and selected retailers
across South Africa. The recommended retail price for these collections starts
at R1399.
Follow
adidas South Africa on Twitter
(@adidasZA) and Instagram
(adidasZA) or join the conversation by using #superstar and #adidasOriginals.
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