PUMA
joined forces with Singapore’s leading sneaker boutique, Limited Edt to celebrate
the country’s 50th year of independence. Drawing reference from
Singapore’s iconic Merlion – a mythical creature with a fish body and lion’s
head - the PUMA X Limited Edt Blaze of Glory SG50 is re-interpreted with unique
details that reflect traits of the national symbol.
The
sneaker has premium
materials and contrasting textures that mimic the features of the mythical
Merlion. Inspired by its mane, silver grey pony hair are incorporated in the
toecap, while 3D printed fishscales on 3M reflective material represent the
creature’s body on the main bulk of the upper design, and a speckled transcluscent
rubber outsole symbolizes the water where it stands.
Paying
further homage to Singapore’s heritage and national flag, the shoe also
features red and white shoe laces and heel tabs, as well as custom insoles that
tell the story of how Singapore became known as the lion city. A limited run of
215 collector edition boxes are in store for the early heads.
Gabriel
Yap, Head of Marketing at PUMA Southeast Asia says: “Since launching in 2003, Limited Edt
has established itself as the go-to sneaker boutique for Singapore’s sneaker
culture community. We’re really excited to team up for a first-ever collaboration in time to celebrate the nation’s 50th birthday.”
Limited Edt founder Mandeep Chopra says: “We are extremely excited to work on
our first PUMA collaboration and with this being such a significant year in the
history of Singapore, we felt it fitting to take inspiration from one of our
nation’s most beloved symbols. Equally exciting is this is the first instalment
of a 3-part collaboration project with PUMA.”
The
PUMA x Limited EDT Blaze of Glory SG5 will be available from Today, 17
September 2015, at X-Trend and Shelflife for R2 799.
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