PUMA collaborated with luxe streetwear brand STAMPD on a dope collection. Merging a reinvention of PUMA’s sporting heritage with STAMPD’s knowledge of modern youth culture, to create the cutting edge street style of the future.
Chris
Stamp, a west coast ‘Avant Street’ influencer, founded STAMPD
in 2011 and received the GQ award in 2015 for Best New Menswear Designer in
America. His line has evolved into contemporary luxury while retaining its
iconic styling cues. STAMPD embraces modern youth culture, creating high
quality streetwear products mixed with simple forms for the every-day consumer.
The
PUMA x STAMPD collaboration boasts a luxury performance athletic line that
appeals directly to the modern high-street trend of today.
The footwear collection encapsulates
the collaboration, combining the development of classic sportswear with the
creation of new innovative streetwear. STAMPD has
included key silhouettes such as the R698 and developed an entirely new shoe in
the Trinomic Sock.
The R698 x STAMPD is a perfect mix of
PUMA performance technologies and iconic running heritage, featuring rich soft
leathers and an embossed STAMPD logo at
the tongue.
In contrast to the R698 twist on a
PUMA classic, the Trinomic Sock is sport-meets-fashion
– exhibiting the cutting edge nature of the collaboration.
The
STAMPD Athletics by PUMA apparel range pushes the boundaries of streetwear. Staple colours grey,
black and white occur throughout, pulling focus towards the impressive design
and forward thinking features.
Key styles include STAMPD
Tech Leggings (R799), constructed with yoke panelling with a hidden back pocket
featuring embroidered eyelets. Other standouts include the STAMPD Windbreaker (R3
999), Oversized Tee (R799), Nylon Gilet (R2 699) and Baseball Tee (R899), executed
in sport fabric with a high-end fashion twist.
PUMA x STAMPD can be found at PUMA SELECT stores in Cape Town, Bree
Street and Johannesburg, Braamfontein, as well as X–Trend and Lyme, from tomorrow
(3 September 2015).
You have the opportunity to see and shop the collection tomorrow at PUMA
SELECT stores in Cape Town (Bree Street) and Joburg (Braamfontein) as it is
#FirstThursdays. Drinks will be available in both cities and @fratpacker will be
performing in Joburg.
Follow
@PUMASouthAfrica and #stampdPUMA and/or #PUMASelectZA to join the conversation.
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