Denim brand G-Star RAW, Bionic Yarn and Parley for the Oceans,
the partners behind RAW for the Oceans, have released Battle for Big Blue, a
mobile game designed to raise awareness about ocean pollution.
Battle for Big Blue aims to raise awareness for RAW for the
Oceans. In a digitized world where “play and understand” beats “show and tell”,
Battle for Big Blue’s playful impression of ocean cleanups brings the cause
closer to players and thinkers, whose participation is crucial to saving our
oceans.
“Now we have something that people can play. It just puts it in
their mind to consider the ocean. You don’t play a game and ever throw a bottle
in the ocean again. And everyone can have it and share it,” says Pharrell
Williams, creative director of Bionic Yarn.
The game sees players travel across the world’s five oceans
collecting plastic and dodging dangers, while giving some serious insights into
the severity of the problem we face. Co-designer of the RAW for the Oceans
collection Pharrell Williams, created the sounds, and the game includes
additional features like the ability to play against Williams himself or challenge
friends.
Now in its third season, RAW for the Oceans, a partnership
between G-Star, Bionic Yarn, and Parley for the Oceans has transformed over two
million single-use plastic containers, recovered from ocean coastlines, into
high-quality denim jeans, jackets, and soft tee’s and sweats.
Battle for Big Blue is available for both iOS and Android
mobiles and tablets. Download it for free from the Apple
and Google Play
app stores.
For more information, visit the website.
Alternatively, join the conversation on social media using the
#rawfortheoceans hashtag.
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