PUMA has partnered with
alternative sportswear pioneers ICNY, capitalising on the expertise of ICNY’s
reflective technology and PUMA’s rich sporting history. The debut PUMA x ICNY
collection of sneakers and apparel has all over reflective textures, bold
colours and futuristic designs allowing the wearer to shine even in the darkest
hours.
ICNY was developed after
designer Mike Cherman was hit by a car while cycling - the New York brand was
created to provide increased visibility and safety through the use of
reflective materials on key areas of sporting apparel and accessories.
Utilising ICNY’s
reflective technology, PUMA’s classic Trinomic R698 has been given a futuristic
makeover. ICNY’s Trinomic R698 X3M (R2 499) and R698s (R2 499) explore the use
of plush and durable fabrics, bold colours and reflective elements to create a pair
of functional streetwear sneakers.
The Trinomic R698 X3M
makes a statement in its own right, in allover reflective silver. While the R698s
are showcased in strong colour ways, including black-white and rhododendron - true
to ICNYs signature safety style. Each silhouette includes reflective piping that
runs through the stitching, making them stand out on the streets.
Apparel in the collection
features the ICNY Windbreaker (R3 699), ICNY Logo Sweat Shirt (R1 999) and the
ICNY Logo Tee (R799).
The ICNY Logo Sweat Shirt
and the ICNY Logo Tee has bio-wicking tech properties to enhance cooling, with
a fully reflective logo print on the rear to improve road safety for cyclists.
PUMA x ICNY can be found at PUMA SELECT stores in Cape Town, Bree Street
and Johannesburg, Braamfontein and X–Trend on 5 November 2015.
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