Internationally renowned supermodel
Gigi Hadid is the new brand ambassador for Tommy Hilfiger women’s
beginning Autumn 2016. As part of her exclusive ambassadorship, Hadid has
partnered with Tommy Hilfiger to launch her first capsule collection, created
in collaboration with the iconic American designer. Launching in Autumn 2016,
the capsule will feature women’s sportswear, footwear and accessories,
including watches and sunglasses, as well as a new fragrance, which celebrate
Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic
American cool” heritage.
“I’ve known Gigi and her family for
years, and it has been amazing to watch her grow into one of the world’s top
models and most-followed fashion influencers,” said Tommy Hilfiger. “Gigi has
walked in our runway shows and now we are thrilled to continue our
collaboration with her as the new face of Tommy
Hilfiger womenswear and fragrance. She is truly the definition of today’s
‘Tommy Girl’ – her magnetic personality is bright and always optimistic, and
her style is confident, effortless and cool.”
Hadid’s ambassadorship reflects the
company’s strategic commitment to expanding its women’s businesses globally; while
already a significant contributor to global revenues, there is a strong
potential for additional growth across all women’s categories. The expansion strategy
encompasses design direction, store design, merchandising, presentation and
communication to present a fresh new vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as
the world’s leading accessible designer brand that offers stylish classics with
a playful fashion edge.
Dubbed a “social supermodel,” Hadid
has been credited with reshaping the world of modeling in the 21st century, and
reinventing the role of the supermodel in millennial culture. Through the
incredible reach of her social media channels, she connects with fans around
the world – over 9.8 million on Instagram alone – and offers them a unique,
behind-the-scenes glimpse into her lifestyle as a trend-setting style icon. She
has appeared on the covers of Vogue, W,
Harper’s Bazaar, Elle, TeenVogue, Numéro, Schön!, and CR Fashion Book, amongst others, and has also appeared in music
videos and television programs around the world.
“I never thought I would be asked to
design a capsule collection, so it still feels like a dream that Tommy approached
me to collaborate,” said Gigi Hadid. “His company is one that I genuinely love
and have been a fan of for my entire life, and Tommy is the easiest, most fun
person to work with. I have always looked up to his brand, campaigns and design
style. I think our collection celebrates the iconic Tommy lifestyle and mixes a
bit of everything: there are styles that are really hippie-chic, styles that
are sporty streetwear, and styles that are tomboy but girly; everyone’s is
going to love a different part of it.”
The collection and fragrance campaigns
will be photographed in early 2016 in New York City, and will break globally in
Autumn 2016 with dedicated print, online and out-of-home media placements
worldwide. Hadid’s campaign will run alongside the brand’s seasonal advertising
and dedicated men’s tailored and underwear campaign with brand ambassador
Rafael Nadal. To further support the global partnership, Hadid will attend
exclusive launch events in key markets around the world, including appearing in
the brand’s Hilfiger Collection fashion
show during New York Fashion Week.
Tommy
Hilfiger has
a long history of working with inspiring pop culture icons, and Hadid joins an
expanding list of influential women who have partnered with the brand. Past
collaborators have included Beyoncé, Kate Hudson, Charlotte Gainsbourg, Naomi
Campbell, Naomi Watts and Alexa Chung, and in recent seasons, Suki and Immy
Waterhouse, and Behati Prinsloo have put their own unique twist on what it
means to be a “Tommy Girl” today. The
brand has also garnered an impressive list of top models who have walked in its
fashion shows including Kendall Jenner, Hailey Baldwin, Lizzy Jagger, Georgia
May Jagger, Bella Hadid, Binx Walton and Stella Maxwell, among others.
The Autumn ’16 Hilfiger Collection and Tommy
Hilfiger sportswear collections, including Hadid’s capsule and fragrance, will
be available at Tommy Hilfiger stores globally, through select wholesale
partners and online at tommy.com.
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