PUMA partnered with one of New York City’s trusted
names in street wear, RISE NYC, for the “New York Is For Lovers” footwear
project featuring the classic PUMA Blaze of Glory.
“New York Is For Lovers” celebrates the unique
ambiance of the city that RISE calls home. Quite often New York is seen rude or
brash from the outside, however, at its very core, it has triumphed through
tragedy, overcome obstacles and has shown so much willingness to give, through
warmth and compassion.
RISE NYC co-founder, Chase Ceparano worked with PUMA
to pay homage to the city where he grew up in and how it embraces all the lives
affected from the fight with HIV/Aids. Chase adds, “I love New York is more than just
a slogan for shopping bags, it’s a way of life. To love New York is to love New
Yorkers, all New Yorkers: every banker, busker, and bus boy. By educating
each other and looking at these issues honestly and seriously we are fighting
to erase stigma, empower our friends, and remember the ones we’ve lost. To
really know someone is to love them. We invite you to know those engaged with
us in this fight.”
The
PUMA x RISE NYC “New York Is For Lovers" Blaze of Glory is featured in a
solid rich leather execution with overlays in suede and collar in techy mesh.
The two-tone laces and speckled midsole speak true sneaker language where the
twist comes through the heart-shaped laser cut panel and the lace jewels with
the personalised message.
The PUMA x RISE NYC “New York is For Lovers”
Blaze of Glory (R1 899) can be found at PUMA SELECT stores in Bree Street, Cape
Town and Braamfontein, Johannesburg from 18 December 2015.
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