Tommy
Hilfiger announced its Spring 2016 global advertising campaign, Wish You
Were Here. Inspired by an island-hopping holiday to exotic locales in St.
Vincent and The Grenadines, the campaign celebrates relaxed Caribbean lifestyle
with an eclectic, spirited twist that’s uniquely Tommy. Set against a backdrop
of turquoise waters and white sand beaches, the signature style combines
laidback island ease with a sophisticated touch; it’s iconic holiday style at
its best.
Tommy
Hilfiger sends warmest wishes from exotic Mustique, where supermodel Behati
Prinsloo (brand ambassador for the third consecutive season) and her handsome
crew of castaways (Miles McMillan,
Marlon Teixeira, Nathan Owens, Jordan Barrett, and Darius Trabalza Haynes) are hitting
the beach with spirit and style. Up a leafy palm or splashing in the surf,
she’s a modern-day explorer – ready to write her own adventures and lead the
gang in hot pursuit of the good life. Island casual meets sporty cool, with an
individual twist. Nautical red, white and blue meet native flora in
sophisticated pieces with laid-back ease. Think crocheted knits and
candy-striped dresses. Embroidered seersucker shirts. Blazers and button-downs,
layered over wild floral polos.
“Our Spring
’16 campaign is inspired by the eternal island vacation,” said Tommy Hilfiger.
“My family and I have always loved the Caribbean, and Mustique in particular is
our favorite place to spend time together. This season, we channel this ‘island
life’ inspiration into our colorful, cool campaign with an eclectic twist. We
mix nautical and tropical influences with sun-washed palettes and athletic
accents; it’s all about a relaxed beach holiday with a glamorous touch.”
Wish You
Were Here is
photographed by Craig McDean, styled by Karl Templer and creatively directed by
Trey Laird of Laird + Partners.
The Tommy Hilfiger Spring/Summer 2016 collection is available in Tommy
Hilfiger standalone stores & Stuttafords from January to July 2016.
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