PUMA has announced a new
partnership with sprinter, Henricho Bruintjies. The 22-year-old South African
100m record holder recently turned professional, and joins PUMA’s exciting
portfolio of athletes preparing for the 2016 Olympic Games.
This includes other rising stars such as Andre de
Grasee and Jenna Prandini, as well as PUMA’s legends of sprinting, Usain Bolt
and Asafa Powell.
2015 was a sensational year for Bruintjies, the season that saw his
breakthrough as a top athlete. At just 21-years-old he ran 9.97 seconds in the
100m, breaking the South African record to become the fastest sprinter in South
African history. One month later, Bruintjies reached the 100m semi-finals at
the 15th IAAF World Championships in Beijing.
Bruintjies discovered his talent at an early age
and enjoyed being on the track throughout his school life. With his first
Olympics rapidly approaching this year, the sprinter is only just getting
started. As Rio beckons, Bruintjies will become a key ambassador for the
PUMA brand, featuring in both marketing activations that promote Running
Training product lines and brand campaigns.
Commenting on his new partnership with PUMA,
Bruintjies said; “I have officially turned pro and signed with PUMA, which I am
really excited about. PUMA’s history in working with world class
sprinters speaks for itself and I’m proud to stand alongside Usain and Asafa as
well as the younger guys like Andre, so it will be really exciting to be a part
of such a great team. With PUMA behind me, I have even more enthusiasm for the
season ahead.”
Speaking about
the endorsement deal, PUMA’s head of sports marketing for running, Pascal
Rolling, said; “Henricho Bruintjies is another signing for PUMA Running with
huge potential. His speed and his commitment to training clearly shows he is an
up and coming star on the track with a long career ahead of him. Having already
made his mark in South African track and field, we wish Henricho all the best
competing at an international level at the Olympic Games this summer.”
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