adidas has teamed up with female athletes from around the world
to deliver PureBOOST X, a running shoe created for women, by women.
Based on years of testing and research with women everywhere,
adidas has created a sleek, form fitting running shoe built to meet the
relentless energy of their active lifestyle. While most running shoes are
adaptations of male shoes, PureBOOST X was designed with only the female
athlete in mind resulting in a high performance meets high fashion running shoe
for women.
The petite, adaptive silhouette of PureBOOST X wraps the foot in
style and rests it on a full length bed of thousands of energy infused BOOST™
foam capsules. The BOOST midsole provides energy in every step that will make
running the best part of keeping fit.
adidas Director of Running, Emerging Markets, Kate Woods,
commented, “We understand that our female athlete demands both performance and
style from the products she buys. How she looks directly impacts how she feels.
PureBOOST X provides endless energy through a beautiful sleek silhouette that
compliments the shape of the female foot. It is designed, crafted and validated
for women by women".
PureBOOST X features a new floating arch that provides a
completely fresh look and feel. The adaptive stretch mesh of the floating arch
wraps underneath the midfoot to make the foot look smaller while delivering a
supportive sensation you can feel through every run.
The stretch mesh upper, floating arch and lock down lacing
system provides a personalized fit that hugs the foot from heel to toe. The
Stretch Web outsole is designed to allow for flex at any point enabling the
foot to maintain its natural motion.
The PureBOOST X collection extends its design credibility with
two adidas by Stella McCartney versions featuring fashion forward treatments by
the world renowned designer. The adidas by Stella McCartney PureBOOST X
combines trend elements with performance. Showcasing Stella’s knitting
expertise with an adidas primeknit upper and extended lacing details for extra
support without compromising on style.
"I designed the adidas by Stella McCartney PureBOOST X
alongside female athletes to capture their individual energy and provide them
with a product that enhances their confidence to surpass their personal best
every time," said Stella McCartney. “PureBOOST X allows female athletes to
perform with a relentless determination without sacrificing on style.”
From lacing up through cooling down or making a statement with
style, PureBOOST X feels exhilarating and looks amazing the moment you put it
on.
adidas PureBOOST X will be available online and in stores from 3
February 2016.
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