PUMA collaborated with ALIFE on another dope collection of apparel and
footwear which comes in two parts - the first inspired by soccer and the second
by the brand’s New York heritage.
Hustling and
designing from their shop on the Lower East Side, the ALIFE crew will tell you
how sports have had a long-lasting influence on the way they live and create
street wear. The latest PUMA x ALIFE collection is built upon this passion and
knowledge.
The first
part takes inspiration from soccer, featuring the No.1 PUMA Archive logo and
ALIFE’s 158 print - the player’s number representing the address of their shop
at 158 Rivington Street. It includes the ALIFE soccer jersey tee (R899) with a double
knit, wicking-finish and dry cell technology, providing a sportswear feel.
ALIFE’s
passion for their city is embodied in the second part of the collection, inspired
by the “Welcome to Fear City” pamphlets of 1975. Items include the Olympic Track
Savannah jacket (R2799) and pants (R2199), Olympic Logo tee (R599) and Olympic
Running tee (R699), emblazoned with the pamphlet’s text and logo.
Footwear in
the PUMA x ALIFE collection sees the bustling atmosphere of New York’s streets
come to life in the Blaze of Glory x ALIFE (R1999), with a sprayed speckle
Trinomic tooling design executed in neoprene and nubuck leather. The collection
also extends to the classic R698 silhouette (R1999) in two different models -
one constructed from soft suede, embroidery and nubuck leather, while the
second is black on black.
PUMA x ALIFE
can be found at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein,
Johannesburg, as well as Shelflife, X–Trend and Madaiza from 13 February 2016.
No comments:
Post a Comment