In October, 1959, more than 50 years ago, Alpha Industries
began its operations making military clothing in the basement of a rented
Knoxville, Tennessee factory using leased sewing machines and only a few
employees. In recent years, Alpha Industries has taken it’s more than 50
years heritage and has grown into an internationally recognised global brand
for military inspired casualwear.
The Alpha Industries Autumn/Winter 16 range is based on two
collections which encompass a blend of apparel offered by the South African
licensees and the iconic Alpha Industries jackets from their US counterparts.
The collection is comprised of 15 styles in the premier jacket offering and 19
in contemporary fashion pieces. The collection includes a ready to wear offering of t-shirts,
hoodies, sweats, jeans and headwear.
Pretty much anything Kanye West is wearing is guaranteed to sell out.
Accordingly Alpha Industries has credited the fashion icon for a significant
increase in sales of their heralded MA1 bomber jacket. Executive officer Mike
Cirker revealed to WWD that three years Kanye’s team commissioned the brand to
create his Yeezus tour jackets. The catapult was launched and the brand today
has been spun into a whirlwind of cult celebrity following, seen on the likes
of Gigi Hadid, Rita Ora, Beyonce and locally AKA, Anatii & Riki Rick.
Today, Alpha Industries is also
known for its high-quality, military-inspired outerwear. The military silhouettes are
core to its heritage, as well as modern innovations in style and function. During Vietnam, the MA1 jacket
was issued to Airforce soldiers. Now, anyone can wear this tough infantry
classic too - whether for fashion, function or to preserve memories of military
service.
The Alpha Industries Autumn Winter collection
will be available from premier retailers nationwide from March 2016. For
stockist information visit www.alphaindustries.co.za
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