Superga are pleased to announce Binx as the new face of their Autumn/Winter 2016 (AW 16) campaign. Binx has taken on the role from previous brand ambassadors Alexa Chung, Rita Ora and most recently Suki Waterhouse.
Binx has teamed up with
Superga for an exclusive shoot featuring the brand’s new collection; bringing a
touch of her cool, raw style to the Italian brand’s coveted shoes. Nashville native Binx is riding high in the
fashion charts with an army of social media fans following her every move. Binx
is a model not only with one of the most impressive lists of previous high
profile campaigns, covers and editorials, but also a unique and aspirational
style. A real voice of a generation with a creative vision, not only did she
feature in the shoot, but she was also fully involved in the creative direction.
Superga pride themselves on supporting and
nurturing the rising talent within the industry. Binx is a step in a different direction
than Superga’s previous faces, chosen for her talent as the world’s next
Supermodel and creative force within the fashion industry, which caught the
brand’s eye.
“When you look at all that she’s achieved in
such a short time, it just made so much sense to go with her than anyone
else.” Superga
“Getting a chance to
collaborate and design my own line for Superga is and continues to be such an
honor, their design team has really taken me in and let me take a huge part of
this process. I have always wanted to explore other aspects of the industry and
I'm so lucky to have such an amazing brand supporting me on not just the model
side, but also the creative, directing, and designing. Which is such a
dream come true for me! “BINX
Binx has designed a collection of 2 styles for
SUPERGA AW 16.
The Superga X Binx collection will be available
at Superga Stores from Mid-March 2016.
No comments:
Post a Comment