On Wednesday - 2 March 2016 - Spree.co.za, SA’s leading
online fashion retailer, invited a fashionable Johannesburg crowd to the launch
of their Autumn/Winter 2016 (AW2016) Collection at the trendy Tin Factory in
Kramerville, Sandton. The event also saw the highly anticipated unveiling of
the david by David Tlale collection, Spree’s latest high profile fashion
collaboration.
The Tin Factory provided a striking urban backdrop for a
perfectly choreographed fashion experience, with models styled in the hottest
pieces from the AW2016 collection. Fashion Producer Deon Redman and Spree’s
Fashion Director, Chris Viljoen, worked their magic, opting for a lineshow
style event with models posing on a raised platform, rather than a traditional
runway show.
The hashtag for the event #SPREEAW2016 was soon trending as
guests formed a paparazzi style crowd around the fashion installation –
testament to the impact of this impressive fashion experience which allowed
guests to interact with Spree’s collection in a meaningful way.
The event saw Johannesburg’s fashion royalty out in force,
with David Tlale presenting his new collection to an adoring audience. “As our
first fashion event in Johannesburg, we wanted to ensure we made a serious
impact – and we believe last night’s fashion experience offered guests a high
energy way to view our AW2016 collection and the new exclusive david by David
Tlale collection. The feedback so far has been incredible!” comments Chris
Viljoen, Spree’s Fashion Director.
Head over to Spree.co.za to shop both the AW2016 collection
and the david by David Tlale collection!
Image Credit: Simon Deiner
/ SDR Photo
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