PUMA collaborated
with print and fashion house SWASH London, which is renowned for its hand-drawn
and painted digital prints.
SWASH duo
Sarah Swash and Toshio Yamanaka have injected bold and whimsical prints into
some of PUMA’s most iconic styles for this basketball inspired collection,
which is based on “things lost and found” including skeletons, antique
jewellery and other hidden treasures.
While the
new collection delves deep into the unexpected, the styles remain
streetwear-ready and true to both brands - the blending of premium prints,
cutting edge tech and handcrafted designs with classic PUMA styles, perfectly represents
both brands’ unique DNA.
The PUMA x SWASH
footwear illustrates the inspiration behind the collection thanks to the bold
application of prints to some of PUMA’s most classic shoes. The Blaze of Glory
(R2 299), originally known for its athletic construction demonstrates a playful
and artistic theme in all over SWASH Ossuary design paired with a mellow, soft
leather strike.
While the
States Mid (R2 999) features SWASH Samovar, a unique hand drawn and painted design
featuring bold and lavish, intricate patterns with an upper constructed from
rich leather. Finally, the States (R2 699) has been given an equally bold SWASH
treatment with an embellished Toucan design in jewel colour print.
The apparel builds
on the basketball theme with the unisex Varsity Jacket (R10 999) featuring soft
lambskin sleeves, side pockets and custom badges and the eye-catching Samovar print
runs true to SWASH’s design ethos. The unisex Basketball Tank (R899) has an
allover Samovar pattern and loose fit for a true basketball feel.
The
collection can be found at PUMA SELECT Cape Town, Bree Street and PUMA Select Johannesburg,
Braamfontein and Madaiza from 8 April
2016.