Tommy Hilfiger recently launched the Hilfiger Denim advertising campaign “An Island State of Mind”, which brings
a laid-back island vibe to the urban concrete jungle. Contemporary city life
gets an unexpected overhaul that’s playful, dynamic and optimistic – it’s a
celebration of the brand’s fresh take on iconic denim classics with a spirited,
edgy attitude that’s uniquely Hilfiger Denim. The campaign features millennial models & influencers including Hailey
Baldwin, Immy Waterhouse, Luka Sabbat, Sang Woo Kim and David Bywater.
As part of the campaign, the Hilfiger
Denim collection includes the new Dynamic Stretch denim for men and
women. The innovative fabric has an 80 per cent stretch factor and a high-recovery
finish, ensuring it retains its second-skin fit without losing elasticity –
even after prolonged wear. The super-stretch fabric uses a high content of
elastane to provide an incredible ease of motion and superior comfort, without
losing its authentic denim look. It is supportive without being restrictive and
allows for effortless movability.
The Dynamic Stretch women’s
collection includes a skinny silhouette in low, mid, high and ultra-high-rise
options in a variety of washes and rinses. The palette features light, mid and
dark denim; black, white, pale blue and royal blue, while select styles feature
destructed finishes and bleached whisker details.
The men’s Dynamic Stretch collection
features a super-stretch skinny silhouette and a slim silhouette in washed
gray-black, rinse-washed black and vintage light, mid and dark blues. Select styles
are finished with random bleaching, 3D whiskers and scraped hemlines.
The Dynamic Stretch styles will
be available this season at Tommy Hilifger standalone stores in Sandton &
Cape Town as well as Stuttafords stores nationwide.
No comments:
Post a Comment