#genNMD (generation
NMD) is a multimedia celebration of urban nomads featuring the people creating
and inspiring SA street culture. Nobody represents the spirit of the urban
nomad better than Instagram photographers, shooting iconic inner-city
environments that reflect the landscape of the urban nomad.
The following
photographers David East, Lebo Lukewarm, Unclescrooch and Diary of Alex paired
with Anatii, Jazuelle and Lindi and created powerful content that brings the
NMD to life.
adidas Originals is
hosting a Generation NMD exhibition tonight, where we will see unique pictures
from South African Instagram photographers.
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