South African Influencers Collaborating with adidas Originals on #genNMD

#genNMD (generation NMD) is a multimedia celebration of urban nomads featuring the people creating and inspiring SA street culture. Nobody represents the spirit of the urban nomad better than Instagram photographers, shooting iconic inner-city environments that reflect the landscape of the urban nomad.

The following photographers David East, Lebo Lukewarm, Unclescrooch and Diary of Alex paired with Anatii, Jazuelle and Lindi and created powerful content that brings the NMD to life.

adidas Originals is hosting a Generation NMD exhibition tonight, where we will see unique pictures from South African Instagram photographers.