adidas and
the fashion icon Pharrell Williams team up with Billionaire Boys Club to
reimagine an iconic piece of modern footwear—the Stan Smith—in full-color,
summer-ready palm-tree patterns. Combining the signature playfulness of
Billionaire Boys Club with the personality of Pharrell, the Palm Tree pack is
the first of its kind to feature an accompanying apparel element, allowing Stan
Smith fans to rock a fresh, coordinated look all summer long.
Over the
past decade, Billionaire Boys Club has revolutionized streetwear. Last
November, a first glimpse of the adidas x Billionaire Boys Club Stan Smiths
caused a stir on the Internet, teasing a relaunch of the original
diamond-and-dollar-sign motif. Now the collaboration is back and more fully
fledged than ever, including a matching track top, T-shirt, tank, and shorts.
Ever so
slightly nostalgic, the reimagined Stan Smiths feature an all-over screenprint
of a palm-tree pattern inspired by an early ICE CREAM shoe. The print,
available in vivid green and orange-red, is emblazoned on soft Nappa leather.
(Red pairs feature a color-coordinated frosted red midsole.) Each style comes
complete with iconic Billionaire Boys Club branding, like the Astronaut tongue
label and “B” logo on heel tab.
The stylish
sense of throwback cool is heightened with apparel printed in matching palm
patterns. The track top is an easy summer zip-up jacket in green French terry
with white palm prints and contrasting flocked black “B” logo. The cotton
jersey tee incorporates the palm in subtler touches along its three-stripe
motif and on its front patch pocket with embroidered black trefoil detail. The
singlet features a green all-over palm print on a white tank with the iconic
Billionaire Boys Club astronaut logo front and center. Finally, the French
terry shorts complete the look, offering an all-over white-on-green print with
flocked “B” logo and embroidered trefoil motif.
The adidas
Originals = PHARRELL WILLIAMS Billionaire Boys Club Palm Tree pack is available
from 10am on Saturday the 16th of July, 2016, at www.adidas.co.za.
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