For
Autumn-Winter ’16, PUMA launches a collaborative collection with London-based
lifestyle label, Trapstar. Teased in June with an exclusive PUMA Disc Blaze
drop bearing the signature Trapstar “White Noise” graphic speckled sole, this
season’s range includes footwear and apparel that
combine street fashion, PUMA’s sports-inspired styles and the Trapstar crew’s
passion for football.
As
far as Trapstar is concerned, there is a star trapped inside everyone. Forged from underground subculture, this
London-based lifestyle brand – and its founders, Mike, Lee and Will – takes its
influence from iconic cinema, photography, music, and contemporary art.
Transcending the ethos of the brand through designs that follow true
inspiration, not trends. Teaming up with PUMA, they remix their vision of
streetwear inspired pieces with PUMA’s iconic sports silhouettes. Bold red
hues, subtly contrasting details, and athletic elements update familiar designs
while giving an edge to fresh apparel.
In the mix we have the return of court favorites, the
Suedes (R1 799) though in a more simplistic approach, bearing the co-branded
logo.
The collection’s apparel, which is a mix of jackets,
tops and bottoms, sees a continuation of Trapstar’s underground routes crossing
over with PUMA’s sportswear innovation. PUMA
x Trapstar Savannah (R3 399) is
a breathable athletic style of jacket that stands out as a must have
piece. The original jacket has been
reinvented with a premium football twist complete with transfer accents that
are applied and laser cut for a bold effect.
This makes the style not only breathable; it also ties it in to its
functional origins. The hero jacket is
available in a high contrast camo print, giving this essential city-exploring
piece the Trapstar edge that when combined with the PUMA x Trapstar footwear,
creates a strong streetwear inspired look.
Teaming a classic football kit with fearless street
style, The PUMA x
Trapstar Bib (R2
199) is a lightly padded vest that echoes the Trapstar identity
with its tonal camo treatment.
The PUMA x
Trapstar collection will be is available from August at PUMA SELECT Bree
Street, Cape Town and Braamfontein, Johannesburg, X-Trend stores, Cop Capital,
Shelflife and Madaiza.
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