Ted Baker launched his first store in South
Africa within Sandton City, Johannesburg.
The 1960 square foot retail space will house Ted’s SS16 menswear,
womenswear and accessory collections.
Every Ted Baker store design is bespoke and no
two are the same. For this project,
inspiration has been taken from Johannesburg’s famous Shakespeare garden,
whereby plants mentioned within the works of William Shakespeare are cultivated
in a beautiful and serene setting. With
Ted also being an avid gardener himself, he wanted to bring his horticultural
talent and a little Elizabethan grandeur found in England, to South
Africa.
An ornate Elizabethan wooden framed store front
and antique oak floor with a black and white chequered in-lay, welcomes
customers to the new space. Plants and
hanging greenery trail down behind the glazed shop front and an ornate gilded
ceiling feature is reminiscent of a British stately home.
Conservatory style panelled walls with lush
green plants behind the arches act as a hiding place for famous Shakespearean
symbols and artefacts. The skull from ‘Hamlet’
and the scales from ‘The Merchant of Venice’ are just a few of the treasures
that can be found. Sumptuous, heavy
velvet fabrics and drapes fall from the ceiling, softening the interior. Neon
quotes on the wall mark the menswear and womenswear shopping areas; “The soul of the man is his clothes” and,
“And though she be but little, she is
fierce” – A Midsummer Night’s Dream.
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