PUMA has launched the much-anticipated
comeback of the iconic silhouette, the PUMA Clyde. Returning after five years,
the PUMA Clyde has been inspired by a milestone in the brand’s rich sporting
history and modernized through exciting new colourways and textures. This icon
is a staple for any true sneakerhead.
The story of the PUMA
Clyde began when basketball’s Walt “Clyde” Frazier asked for a custom-made pair
of PUMA Suede’s that were then reconfigured to suit his legendary unique style,
making him the first player in history to have a sneaker named after him. His
quick hands on defense combined with his cool, calm and collected demeanor
paired with his smooth off-court style earned him the nickname "Clyde”.
Originally created in
1973 - in an era when sports stars began to impressively impact on popular
culture, influencing everything from film, fashion and even language, the PUMA Clyde quickly
became the sports sneaker of the 70s. It’s maintained a strong presence in pop
culture in the decades to come, being adopted as sneaker of choice by the hip
hop stars, skateboarders, B-boys and musicians leading the punk movement of the
90s. Its many important cultural links ensure it’s a crucial shoe for the
sneaker collector of today. Clyde himself describes the shoe as ‘a timeless
design’ enabling it to remain a cult sneaker and return to the streets after five
years.
This season PUMA welcomes
the legacy of Clyde back, a style that remains one of PUMA’s most epic
sports-inspired styles that oozes with streetwise swagger and guarantees
enduring appeal for generations on. Available in brand new colourways including
Bright Gold-Puma Black and Barbados Cherry-Whisper White, the Clyde is finished
with a PUMA logo and ‘Clyde’ signature in gold foil imprint.
The PUMA Clyde are
available in PUMA Select Bree Street, Cape Town and Braamfontein for R1499.
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