FENTY x PUMA by Rihanna Spring/Summer 2017 Collection to be Presented at Paris Fashion Week

PUMA and Rihanna announced that the Spring/Summer 2017 FENTY PUMA by RIHANNA collection will be presented in Paris during Paris Fashion Week on Wednesday, 28 September. Fresh off the heels of her anticipated Autumn/Winter 2016 in-store launch earlier this month, this Spring/Summer 2017 season will be presented to buyers, press, influencers and the world in a unique, intimate and very different way befitting of the collection’s direction, style and its namesake Creative Director. TIDAL X: RIHANNA will offer fans worldwide front row access to view the collection via an exclusive livestream presented by global music and entertainment platform, TIDAL.

Two presentations are scheduled at 7:30 and 8:30 pm CEST, both of which will be streamed live by Tidal – members and non-members alike will be able to view the events on FENTY.TIDAL.COM and via Tidal’s App. Viewers of the livestream will have access to exclusive interviews and behind the scenes content presented throughout the evening.

Rihanna’s first full collection launched on 6 September and new fashion introductions will arrive in stores throughout the rest of the month, into October, November and December. The Spring/Summer 2017 collection will arrive in stores in late February and includes footwear, apparel and accessories for both men and women.