PUMA
and Rihanna announced that the Spring/Summer 2017 FENTY PUMA by RIHANNA
collection will be presented in Paris during Paris Fashion Week on Wednesday, 28
September. Fresh off the heels of her anticipated Autumn/Winter
2016 in-store launch earlier this month, this Spring/Summer 2017 season
will be presented to buyers, press, influencers and the world in a unique,
intimate and very different way befitting of the collection’s direction, style
and its namesake Creative Director. TIDAL X: RIHANNA will offer fans worldwide
front row access to view the collection via an exclusive livestream presented
by global music and entertainment platform, TIDAL.
Two
presentations are scheduled at 7:30 and 8:30 pm CEST, both of which will be
streamed live by Tidal – members and non-members alike will be able to view the
events on FENTY.TIDAL.COM
and via Tidal’s App. Viewers of the livestream will have access to
exclusive interviews and behind the scenes content presented throughout the evening.
Rihanna’s
first full collection launched on 6 September and new fashion introductions
will arrive in stores throughout the rest of the month, into October, November
and December. The Spring/Summer 2017 collection will arrive in stores in late
February and includes footwear, apparel and accessories for both men and women.
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