Finally, the
wait is over as Rihanna’s inaugural FENTY PUMA by Rihanna apparel, footwear and
accessories collection is unveiled. No one can forget Rihanna’s debut of this collection
last February in New York. Each look was daring, provocative and oozing with
attitude and now, it’s available for the world.
Rihanna drew
inspiration from contemporary Japanese street culture and tradition for her
debut collection with PUMA. Mixing cultural influences with gothic overtones
and exaggerated volumes and proportions, the fashion icon challenged the
traditional male and female silhouettes and blurred the lines between genders
that are often times too rigid for her fashion tastes.
Key styles include the ground sweeping Mock Neck Maxi Dress and popular Rising Sun Lacing
Sweatshirt and Sweatpant. The Tear Away Track Jacket and Pant, Bra and Lace-up
skirt will also be making its mark in stores serving the fashion hungry and
function needy. Every inch of her personality is
depicted in every element of the range, and definitely not to be worn by the
faint hearted. New introductions will follow in November, including the original
and new FENTY PUMA Creepers, her show-stomping Sneaker Heels and key accessories
like the Mesh and Bandana Cap and signature Lace Up Backpack.
“This
collection is not only a representation of who I am and how I dress, but also
pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I
wanted to take PUMA to a
new place with something unpredictable and unexpected. It's Japanese
street culture with a haunting twist. I played with texture and silhouettes and
all of the fabrics are luxurious. I reinterpreted the traditional in my way.”
The first
drop from the collection will be available in local stores from 6 October at PUMA
Select Bree Street, Cape Town and Braamfontein, Johannesburg.
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