Pharrell Williams and adidas team up again on the debut of ‘Hu’, a collection of shoes that explores humanity and celebrates cultural diversity around the world. Hu represents Pharrell’s vision of connecting people through love, passion, energy, and color.
‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’
Building on the limited-edition NMD that launched in July, Pharrell and adidas return with a diverse range of full-color footwear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase ‘Human Race’ in English, French, and Japanese. Pharrell sums up the collection’s message simply: ‘I play for the human race.’
With the launch of Hu, Pharrell looks to shine a
spotlight on communities around the world, sharing stories and traditions of
humanity. In this first collection Native Americans from North Dakota invited
Pharrell into their community to share their stories of compassion and culture,
carrying on traditions of language, prayer, celebration and knowledge from one
generation to the next.
Footwear follows the precedent set by the yellow
NMD trainer debuted in July 2016, but now offers 5 new colorways: scarlet,
black, sharp blue, green, and tangerine. The shoes feature adidas Primeknit™ uppers,
energy-returning white adidas Boost™ midsoles, and a breakthrough lacing system
in which laces are woven through the stabilizer of the shoe’s cage, offering
both support and freedom. The shoe also boasts an internal toe cap for a unique
shape and a new modernized curved collar. Each color is printed with its own
split slogan, such as “Hu Race,” “Human Species,” or “Hue Man.” Instantly
eye-catching with their bold visual language, these pieces form the foundation
of the adidas Originals = PHARRELL WILLIAMS wardrobe for the coming season.
adidas Originals = PHARRELL WILLIAMS Hu drops Thursday, 29 September
2016. The release will take place through an online raffle system on Area 3.
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