Introducing the adidas Consortium x END Clothing NMD and ZX Boat

U.K. retailer END is the latest store to collaborate with Adidas Consortium on a decadent desert-inspired collection set to release next week Saturday. For the mash-up, END has chosen to rework two much-loved adidas silhouettes — the ZX 700 Boat and NMD.

The NMD has been dressed in a deep olive hue as a reference to cacti and features a honeycomb patterned upper and white Boost sole.

The ZX 700 comes in differing shades of beige and tan, and features both leather and suede in homage to the myriad types of desert surfaces.

The adidas Consortium x END - NMD & ZX Boat will release on Saturday, 12 November 2016.

First Look: Nike Air Max Thea Mid

Nike Sportswear is modifying the Air Max Thea. The popular silhouette is sporting a higher build with the release of the Nike Air Max Thea Mid.

The popular Air Max silhouette has been transformed into a sneakerboot by Nike. The brand has decided to do away with the laces and has covered the shoe in a full leather upper. Converted into a mid-top, this new version of the Nike Air Max Thea also comes with elastic detailing by the ankle, and a traditional Air Max Thea sole unit done in white. The Air Max Thea Mid will be available in both black and tan/brown colourways.

The Nike Air Max Thea Mid is available at selected retailers.

Introducing the Nike Air Jordan 3 Retro GS Purple Dust

Sporting a bold palette of Dark Purple Dust, Atomic Pink and Blue Cap — purple dominates the majority of its upper, while blue detailing is prominent throughout, in particular, on the signature elephant print overlays, midsole, collar section and inner lining.

Hints of pink are also seen on the eyelets and branding on the tongue, while a white midsole unit and purple dust rubber outsole solidifies its overall composition.

The Nike Air Jordan 3 Retro GS Purple Dust will drop on Saturday, 29 October 2016.

Sneakers Dropping Soon: Nike Air Presto ‘Greedy’ Quickstrike

When the Air Presto released in 2000, it introduced the most colourways for a single launch Nike has ever seen. This swarm of colour not only introduced unique characters through each Air Presto, it also inspires the latest iteration of the traditional Air Presto.

The Air Presto ‘Greedy’ mixes and matches a number of familiar Presto colourways of the past.

The Nike Air Presto ‘Greedy’ Quickstrike drops on Saturday, 29 October 2016.

First Look: Nike Air Foamposite One Maroon

The Nike Air Foamposite One was released in 1997. The sneaker remains on top with high performance built with a well constructive upper and a collection of iridescent colours. The innovative technology used for it has not only provided a distinctive structure fit for a human foot, but also impressive in designs.

Essentially covering the sneaker’s distinctive foamposite upper, the defining brownish-crimson hue is complemented with tonal black accents implemented on the eye stays, tongue, laces and inner lining. The signature carbon fiber shank on its midsole unit and a classic gum outsole caps off the palette to round out the aesthetically pleasing colour scheme.

The Nike Air Foamposite One Maroon will on Friday, 28 of October 2016 at selected retailers.

Drop Two of the PUMA x Trapstar Collection Hits Stores Today!

PUMA and Trapstar London drop the second iteration of their PUMA x TRAPSTAR collection for A/W16. The collaboration, fusing sport-inspired PUMA classics with Trapstar’s streetwear-influenced aesthetics, drops today, 21 October 2016.

London-based lifestyle brand Trapstar is forged from underground subculture, with founders Mikey, Lee and Will influenced by iconic cinema, photography, music and contemporary art. Their signature graphic, “White Noise,” heavily adorns each piece in the second drop.

“After teasing the White Noise graphics a few months back, we’re excited to see this range coming out in the market now, not just in sneakers but also on apparel. It’s a true Trapstar stamp and we’re very proud of how the pieces turned out,” quipped Mikey.

The PUMA x TRAPSTAR second drop is available at PUMA SELECT in Bree Street, Cape Town and Braamfontein, Johannesburg as well as selected retailers in the country.

Introducing the adidas Consortium x Saint Alfred Gazelle OG GTX

The latest adidas Consortium footwear comes in collaboration with Saint Alfred, the retailer, and brand based in Wicker Park, Chicago.

Saint Alfred and adidas Consortium re-imagine the classic adidas Gazelle, combining considered premium materials with durable technology and timeless style.

The subtle off-white suede upper has been treated to be water repellent and the lining is reinforced with a GORE-TEX® membrane – breathable and weather resistant – with a tongue gusset to keep the interior dry. The heel, collar and tongue are made from soft leather and the Gazelle’s classic silhouette is undisturbed by the design innovations.

The adidas Consortium x Saint Alfred Gazelle OG GTX will drop on Saturday, 29 October 2016.

adidas Originals x White Mountaineering Fall Collection Hitting Stores Soon

This season we will see the much-anticipated return of adidas Originals by White Mountaineering. After the success of the Spring/Summer16 collection, adidas Originals design DNA is again reinterpreted through the eyes of Yosuke Aizawa.

Staying true to the White Mountaineering design philosophy, the adidas Originals by White Mountaineering partnership sees adidas’ rich sportswear history rooted in White Mountaineering’s designs, developing classic sportswear pieces reworked into exciting contemporary designs.

White Mountaineering’s signature standout panel construction is seen across a range of silhouettes, adding a technical edge to three-stripes standards. Tonal colour palettes and extended cuts highlight the collection’s stylistic edge, whilst new aesthetic touches underline the collaborative process – the 3-Stripes mark is transformed into a V-shaped chest motif and sign-off graphic, and an exclusive all-over camo print brings forth the pinnacle of White Mountaineering’s form-meets-function approach to style.

Accompanying footwear offerings see the most expansive adidas Originals by White Mountaineering range yet, bringing White Mountaineering’s design language to 3-Stripes icons old and new.

The collection drops on Thursday, 27 October 2016, at selected retailers and online at adidas.co.za.

adidas Transforms the ZG by Adding a Consortium Spin on the Iconic Silhouette

The adidas ADO Pure Boost ZG is minimal in its construction, but has just the right kind of focal point built in to keep it fresh. The woven upper is mixed up with two coloured yarns, reinforced with fused Three Stripes, TPU cage and thick lacing support.

Each part is designed as a feature but together they work in harmony. Underfoot is the Tre-Foil mafia’s favourite foam, with a Boost sole that is simply incomparable.

The adidas ADO Pure Boost ZG is available at selected retailers.

First Look: Air Jordan 3 Retro ‘Cyber Monday’

After a brief two year hiatus, the iconic third sneaker from Michael Jordan’s historic line is set to be revived once again, in the form of an Air Jordan 3 ‘Cyber Monday’. It features the same black and white motif as the luxurious Air Jordan 1 which released on Cyber Monday in November 2015.

The sought after silhouette flaunts a simplistic two-tone finish with black across its leather upper, and is contrasted against a crisp white rubber sole unit. Prominent details include a matte Jumpman branded patch on the rear, in addition to classic Jumpman embroidery adorning the tongue and insoles.

The Air Jordan 3 ‘Cyber Monday’ is available at selected retailers.

First Look: adidas Originals EQT ADV PK Pack Which Drops in Two New Primeknit Options

adidas Originals channels archive colour palettes through the evolutional Equipment ADV silhouette this month, creating two new editions of the contemporary EQT model.

Continuing the original EQT philosophy of creating progressive responses to footwear design, the release features a full Primeknit construction across the upper, structured with TPU overlays and a webbed 3-stripes lace system. Tonal grey and burgundy colourways, inspired by OG Equipment releases, cement the connection from past to progression, placed atop a clean white tooling with essential contast 3-stripes details. The result is a contemporary EQT release with the uncompromised integrity of the original Equipment series.

The adidas Originals EQT ADV PK Pack drops on Saturday, 15 October 2016 at selected retailers. 

PUMA Drops a ‘Vampire-Inspired’ Blaze of Glory Halloween Pack

PUMA puts you in the mood for trick-or-treatin’ with the Blaze of Glory (B.O.G) Halloween Pack. Two Trinomic silhouettes gets a fright night treatment that’s perfect not only for Hallow’s eve but all days of the year.

The colour theme takes inspiration from Halloween’s main guy, the elusive vampire. The B.O.G Sock (R2299) and B.O.G OG (R2499) feature black and red colour blocking taken from his villainous cape. Both styles come in a soft nubuck, combined with premium tumbled leather for a sleek finish. Decked with reflective metallic overlays and a speckled sole mimicking blood marks, PUMA hasn’t missed a trick when it comes to the finer details.

The B.O.G debuted in the 90’s, joining the coveted Trinomic collective. Trinomic changed the running game with its hexagonal rubber cells, which compressed and expanded to cushion, flex, and stabilize with every step. The B.O.G Sock is a remixed version of the OG with a sleek sock construction. This evolution of the iconic design features an updated toe box and vamp, complemented by a mix of mesh and elastic airprene on the upper. The material play continues on the collar, where stretchy binding allows easy on-and-off. This reinterpretation of the B.O.G Sock completes its minimal transformation with a modernized tongue and prominent PUMA No. 1 logo.

The PUMA Halloween B.O.G Pack will drop on Friday, 14 October 2016, at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg.

Kanye West and adidas Originals Drop the YEEZY BOOST 750 Light Brown

Kanye West and adidas Originals release the next version of the now iconic YEEZY BOOST 750.

This YEEZY BOOST 750 comes with a deconstructed upper in light brown suede. The upper reinforcements have been removed which gives this YEEZY BOOST 750 a softer and slimmer silhouette. The semi-translucent gum outsole features full length adidas BOOST™ cushioning technology, combining the ultimate in comfort and performance with high-end style.

The YEEZY BOOST 750 in light brown will drop on Saturday, 15 October 2016, for R4999.

The YEEZY BOOST 750 release will take place through an online raffle system, with tickets being drawn at random from entries on www.area3.co.za. Please note the raffle winners will be notified via telephone between 12h00pm and 20h00pm on Friday the 14th of October 2016 and will be invited to come to the store that they signed up for in person to purchase the pair between 12:00 and 15:00 on Saturday the 15th of October 2016 (T&C’s apply).

Gravity Resistance by PUMA x UEG

 PUMA collaborated with UEG for the first time on a dope collection.  The collection with the Polish brand based out off Warsaw is the first full European collaboration within the PUMA Select line.

PUMA X UEG GRAVITY RESISTANCE was inspired by the human need of reaching higher, traveling farther, exploring more; the need of rising beyond the reason and above the ground. It is a symbol of overcoming our own limitations, not only in sport performance but also in personal evolution with a strong metaphor of cosmic exploration. The design refers to the costumes of astronauts – a mix of clean silhouettes with a bold graphic language of emergency symbols and prints in both apparel and footwear reflect the desire to being free of gravity’s restraints and common restrictions.

Michal Lojewski’s brand UEG borrows the Italian acronym “USA E GETTA” meaning “USE AND DISCARD” and is a play on the concept of consumption.  The brand addresses and responds to the temporary nature of today’s existence and underscores the values of unification, communication and awareness.

PUMA x UEG collaboration mixes clean silhouettes with the bold graphic language. A key piece in the collaborative range is the Court Play x UEG, which maintains the edgy DNA of UEG reinforced with a very new PUMA Court Play design. The style combines bold graphic messaging around the sole with reflective elements and hi-tech fabrics making Court Play a true futuristic element.

In a similarly unique way, UEG has also reinvented a PUMA classic, the Court x UEG. The shoe features a contemporary look, modernised with heat pressed labels on the tongue, which is in the form of a fashion tag. This contemporary twist on a classic sneaker makes the style a key piece of the season.

The apparel in the collection continues to push the boundaries of performance style into space visual language that influenced the range.

Other pieces in the collection include fashion forward and anti-gravity inspired crew sweat, t-shirts and sweat shorts.  The PUMA x UEG Dress, demonstrates sport-fashion reaching new heights within the collaboration. The innovative dress features elastic straps punctuating the voluminous silhouette created by soft triple layer fabric and adopts the gravity resistant design language seen throughout the range.

The collection will drop on Thursday, 13 October 2016 at selected retailers.

First Look: PUMA x Trapstar Disc Blaze ‘Barb Cherry Camo’

PUMA and Trapstar have collaborated on a new colourway on the classic PUMA Disc Blaze. The sneaker is fitted in a camo style pattern that uses a mixture of textured visuals in black/white with bursts of red.

The PUMA x Trapstar Disc Blaze ‘Barb Cherry Camo’ features an all-over leather upper that’s covered in splashes of red and black, with neoprene sock collar and signature disc fastening system sitting atop a Trinomic sole unit kitted out head-to-toe in Trapstar’s White Noise Camo.

The PUMA x Trapstar Disc Blaze ‘Barb Cherry Camo’ is available at selected retailers.

Introducing the adidas Consortium x mita Seeulater Sneaker

First revealed in the mid-1990s as a hiking shoe, the Seeulater silhouette gets a revamp for the adidas Consortium x mita collaboration. Imagined with a navy blue and tan upper, the mid-top silhouette rides on a heavily treaded sole which features speckled glow-in-the-dark paint details.

The rugged, grippy outer sole, the lacing system and the elasticated ankle all point outdoors; an activity shoe undoubtedly designed to perform in the wild. mita sneakers takes the silhouette, and alongside adidas Consortium, creates a shoe unmistakably inspired by both the natural and more modern aspects of the city of Tokyo.

The adidas Consortium x mita Seeulater collaboration drops tomorrow, 8 October 2016.

First Look: Undefeated x adidas EQT Support ADV

After just having joined forces to release the Undefeated x adidas Consortium Busenitz last month, Undefeated collaborates with adidas again on a killer Consortium model.

This time we see Undefeated put their own twist on the adidas EQT Support ADV which comes dressed in a low-key black and off-white colourway. The sock-like upper is made of matte neoprene with subtle leather overlays providing a combination of stability and flexibility. Other details include a subtle camo print on the shoe’s heel cage, off-white chain stitch seams, and co-branded tongue labels.

The Undefeated x adidas EQT Support ADV will drop on Saturday, 15 October 2016, at selected retailers.