Fashion and music collided with cutting-edge
denim last week Thursday (10 November 2016) as Cape Townians celebrated the
re-opening of the G-Star RAW V&A Waterfront Store. In celebration of the
completely refurbished G-Star store, the denim innovation brand hosted an
official launch party which provided the perfect platform to execute the ‘Patch
Your Jeans’ activation that the brand is currently implementing nationally.
Located in the heart of V&A Waterfront,
G-Star RAW V&A Waterfront is a visually impressive conceptual space that
exemplifies the brands industrial DNA through design functionality and denim
craftsmanship. The event kicked off with an intimate set by DJ Mizz which set
the mood for the evening. TV & Radio personality, DJ Loyd, took it to the
next level with his soulful sounds that had attendees singing and dancing while
enjoying RAW inspired refreshments.
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