For Spring-Summer
‘17, PUMA elevates the game with the Run The Streets campaign. Blurring the
lines between performance and style, the new Sportstyle platform introduces street-ready
and technically progressive products for those who aspire to own their looks,
their city and the moment.
Headlining the campaign is PUMA’s newest
creative collaborator, Grammy-winning artist, lyrical genius, and
style icon Abel Tesfaye a.k.a. The Weeknd. His laidback, streetwise style and
swagger is the epitome of Run The Streets, a campaign platform for true
individuals seeking streetwear that stands out and performs. These individuals
are the boldest on their block, live life at full
speed, and always infuse every move with attitude.
PUMA understand the need for versatility,
adaptability and innovation within street style, fusing highly technical innovative
sporting features with the attitude of disruptive modern streetwear design.
Footwear in the collection includes the IGNITE
evoKNIT in new colourways White and Burnt Olive-Forrest Night. The all-new
evoKNIT technology comes with a fully knitted upper for a form-fitting comfort,
stretch and breathability, plus a branded, collared sleeve along the ankle for
full support and a street-ready look. The upper features a supporting strap
that allows stability within the heel to lock it onto the platform of the shoe.
The midsole features IGNITE Foam, PUMA’s proprietary material with
exceptionally responsive, energy-returning qualities.
Furthering the Run The
Streets attitude is the IGNITE Limitless sneaker. With its street-inspired
design combined with running-approved comfort of the responsive IGNITE midsole,
the IGNITE Limitless is tailored for those who run the streets and are always
on the go. Luxe detailing, bold branding and aggressive dimensions make this
style a true game-changer. Having been teased in The Weeknd’s Starboy video, January
sees the limited release of the IGNITE Limitless Hi Tech and Extreme Hi Tech in
Black colourway with a wider release in February 2017 with the Core men and
women’s pack.
The apparel range suits active individuals who take their
wardrobe and their workouts seriously. Multipurpose and versatile, it features slick
design details, intelligent design hues and technical material mixes.
Key apparel styles include:
- The evoKNIT Image Tee with an all-over geometric pattern and seamless designs for everyday comfort (R1 099)
- The progressive evoKNIT Image Tight, with ultra-lightweight 3D knit and a subtle all-over geometric design for a smooth second-skin feel for enhanced freedom of movement (R999)
- The Evo LAB Jackpack, easy to pack away with a handy external bag and has windCELL technology for breathable protection against wind chill and helps maintain body temperature during exercise or nights in the town (R4 999)
- The Evo Image Bermuda, protective and lightweight running-inspired shorts (R1 399).
The updated IGNITE
evoKNIT (R2 599) drops on Tuesday, 15 November 2016 in PUMA stores, as well as selected
retailers throughout the country. The apparel will be available in-store mid
February 2017.
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