adidas Originals paired
famed photographer Ari Marcopoulos with international rap star Pusha T to
create a rare photo project in celebration of the forthcoming ‘KING PUSH’ EQT
grayscale.
As part of an on-going
collaboration with adidas Originals, Pusha T is profiled in a minimalistic
photoshoot personifying a refreshed EQT silhouette with a pared-down design
language. Famed photographer and filmmaker Ari Marcopoulous mixes vintage and
modern film development techniques to capture Pusha T in a raw aesthetic using
a coveted 8×10 analog format.
Clean, authentic and
thought-provoking, Pusha T is featured in the black and white analog shoot
wearing a simple white t-shirt, black denim pants and the King Push EQT shoe.
The familiar photographic styling of Ari Marcopoulos is evident in the creative
direction of photoshoot, noting a signature aesthetic often identified through
his unique ability to capture the underbelly of American street culture through
an honest lens.
A foreshadowing into the
upcoming design of the limited-edition ‘King Push’ EQT grayscale, Pusha T
defines essentialism in personal style highlighting a simplified wardrobe that
is uniquely his own. Stay tuned for more information on the upcoming King Push
EQT.
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