PUMA and Diamond Supply Co. released their
first-ever collaboration, the PUMA x Diamond Supply ‘Classic Suede’, which is
inspired by 90s skate culture.
Since its debut in
1968, the PUMA Suede has become a benchmark for footwear design, and enjoyed an
amazing run as a cultural artifact from one of the most progressive and
historically significant eras of the twentieth century. Made famous by athletic
greats - 60s trackstar Tommie Smith and 70s basketball legend Walt
"Clyde" Frazier - the Suede hit new levels
of fame during the 80s dawn of b-boys and hip hop beats, taking over New York
City blocks. Eventually, the sneaker found its way into sticky mosh pits
headlined by punk acts and then on to skaters pulling tricks on a half-pipe.
PUMA and Diamond Supply have updated the iconic
sneaker with features required for a skateboarding shoe. The trifecta pack looks
sleek and clean in tone-on-tone colouring, but is action packed with comfort and
durable materials for a smooth ride. The standard PUMA Suede tongue
construction is tweaked with elastic straps on the side, while the vamp area
features 5 perforated holes. The collar lining is reinforced with a tough mesh
material and more padding is introduced to the lining. Finishing off the design
is a molded removable sockliner.
The PUMA x Diamond Supply “Classic Suede” pack comes in
White, Black and Aruba Blue colourways. The sneaker drops on Saturday, 17
December 2016.
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