First Look: FILA ’96 ‘Olympic’

It’s been almost 21 years since the FILA ’96 ‘Olympic’ sneakers were first released. The sneakers was first released in 1996, to coincide with the Summer Olympics that year. The FILA ’96 ‘Olympic’ sneakers are making a comeback and it appears they will be a hit once again.

The FILA ’96 ‘Olympic’ features a mostly white upper, hits of red and blue throughout the sneaker, and a speckled outer sole.

The FILA ’96 ‘Olympic’ is available at selected retailers.

First Look: PUMA x atmos x Titolo Disc Blaze ‘Desert Dusk’

PUMA partnered with two top international sneaker retailers, atmos of Japan and Titolo from Switzerladnd, to bring a cross-continental collaboration. This time around, the PUMA Disc Blaze gets a desert- themed makeover.

The collaborative drop goes by the concept ‘Dusk of the Desert’ where a bold camo print is juxtaposed with burgundy and fire orange hues. This latest Disc Blaze iteration features desert camo leather on the toe-box with a premium suede formstripe and the classic neoprene collar. A contrasting orange, reminiscent of the horizon briefly before nightfall makes up the lining as well as the pull-tab. The ice blue outsole, one of the distinct features of the sneaker is inspired by an oasis in the desert. Finishing off the sneaker design is the heel counter and insole branded with Titolo and atmos logos.

The PUMA | atmos | Titolo DISC BLAZE ‘DESERT DUSK’ drops exclusively at Shelflife stores on Saturday, 4 February 2017, for R2 699.

First Look: Nike Air Jordan 8 ‘Take Flight’

Inspired from bomber jackets and fighter planes, as well as the classic Air Jordan 9 Olive, the sneaker produces a militaristic effect. Nubuck, along with the addition of neoprene for the very first time, comprises the overall silhouette, which is draped in sequoia green.

Black and wolf grey accents adorn the rear mudguard, tongue and sole unit, while pops of max orange are implemented on the chenille Jumpman-branded tongue patch, in addition to the graphic detailing on the outsole to cap off the design.

The Nike Air Jordan 8 ‘Take Flight’ will drop on Saturday, 28 January 2017, at selected retailers.

First Look: UNDERCOVER x Nike SFB Jungle Dunk

Nike partnered with Jun Takahashi’s UNDERCOVER to create a brand new take on the iconic basketball model turned skate and lifestyle staple with the introduction of the Nike Jungle Dunk.

The UNDERCOVER x Nike Jungle Dunk comes with new features such as a heel cage that reminds you of the Huarache line and the tough and rugged looking sole unit that appears to be ready for winter weather. The upper is made of leather, while Flywire is also visible on the panels. Other notable features include the jagged graphics and the ‘Balance’ branding on the heel.

The UNDERCOVER x Nike SFB Jungle Dunk is now available at selected retailers.

The Nike Special Field Air Force 1 ‘String’ Drops This Weekend!

Since its hardcourt debut in 1982, the Air Force 1 has transcended the game of basketball to become an icon of sneaker style. Built today for tomorrow, the Special Field Air Force 1 is the new Force of the future.

After debuting toward the end of 2016, the military-inspired Nike SF AF-1 has sold out repeatedly in a variety of styles. The bootlike silhouette sees the classic Nike Air Force 1, first released in 1982, adopt an extreme high-top cut complete with rugged materials such as ripstop ballistic nylon and heavy-duty leathers. Officially dubbed ‘String’, the defining off-white hue simply covers most its silhouette. Maintaining its signature design profile intact, the model exudes a military vibe with its dual set of removable straps, while featuring premium suede and ballistic nylon construction implemented along the rear side panels to provide even more weather resistance.

The Nike Special Field Air Force 1 ‘String’ will drop on Saturday, 28 January 2017 at selected retailers.

First Look: G-STAR RAW RESEARCH II by Aitor Throup Which Launched at Paris Fashion Week

Born from the brand’s innovation laboratory, Raw Research II embodies the latest efforts to explore the unlimited possibilities of denim. The Raw Research lab experiments with product design by clashing tradition and innovation, and symbolizes an endeavor to find new ways of crafting denim through the process of exploration, curiosity, and experimentation. The Raw Research capsule collection introduces the brand’s latest denim innovations as prototypes, functioning as the blueprints for the following main collection and representing the G-Star RAW design philosophy in its purest form.




The highlight innovation of the second Raw Research collection is a brand new 3D denim concept which challenges the conventions of denim design: the ‘Motac’ series. This unique approach to garment construction is the result of a focused ergonomic study of the human body in motion. The approach of combining rigid denim with flexible fabric inserted panels results in unexpected product hybrids - such as the motocross inspired Motac-X jeans -and is a significant advancement towards new possibilities for denim design.

For this collection, the iconic Dutch tulip was used as a conceptual backdrop. The flower -prominent in the Hans Bollongier 'Floral Still Life' 1639 painting which also features in the exhibition space - serves as a metaphor for the Dutch 'Tulipmania' and the inevitable collapse of its economic model based on exclusivity. The ‘tulip fever’ originates from the country's economic boom period of the 1630s, at the height of which a single tulip bulb was worth more than a luxury home. Through Raw Research II, Throup flips the historic Dutch symbolism of wealth and status connected to the iconic blossom. He does so by reflecting that while the capsule collection is offered exclusively through selected stores, the innovations it introduces outlive this exclusivity through their direct influence and dissemination into future G-Star RAW general collections, available for everyone.



The Raw Research II capsule collection is the first one after the announcement of Aitor Throup as the brand’s Executive Creative Director. It mirrors the vision of the artist and designer as to how he sees the future of denim through G-Star RAW.



The collection will be available in select high-end concept stores around the world from early June 2017.

Rihanna’s FENTY x PUMA Velvet Creeper Drops This Week

It's been a minute since Rihanna bestowed to us her Shoe of the Year 2016, sell-out Fenty creepers. Okay, it's been three and a half months — but who's counting? The performer-turned-PUMA-designer hasn't left us totally hanging, of course: She's had a runway show and a restock for PUMA in the time since her last sneaker introduction. Now, Rihanna isn't letting us start the New Year without some fresh FENTY kicks.

Splashed with some extravagant velvet. The sneakers come with tonal soles, waxed laces and metallic gold branding, and have been handcrafted in Italy for some suitably luxurious credentials — this is Rihanna after all. There’s three colourways, and they all come with a matching velvet dust bag.

The FENTY x PUMA Velvet Creeper will drop on Wednesday, 25 January 2017, in three colourways (black, burgundy, and a grey hue dubbed cement) for R3499 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg.

First Look: Air Jordan 12 Low ‘Max Orange’

The 1996-1997 Air Jordan 12 arrived as number 23 was on his way to his fifth career title. Luxuriously crafted, the striking design would go on to release in low-cut fashion during its initial retro run in 2004. Now in 2017, the Air Jordan 12 legacy continues with a new ‘Max Orange’ take on the low-cut iteration.

Sporting a classic palette of black and anthracite dominating its suede and leather upper, the stealthy profile is pronounced with vibrant hits of orange, which are prominent on the miniature branded side panels, Jumpman branding on the tongue and heel pull tabs. A matching full-length rubber sole unit with carbon fiber detailing on the outsole finishes off its sleek and simple design.

The Air Jordan 12 Low ‘Max Orange’ is available on Nike.com.

Introducing the PUMA Clyde ‘Chinese New Year’ which drops today!

Following the much-anticipated comeback of the iconic PUMA Clyde in 2016, PUMA adds another collectable style for sneaker aficionados worldwide with the limited edition drop.

With 2017 being the Year of the Rooster, this special Clyde iteration takes inspiration from the fine feathered bird, featuring a premium black leather upper with reflective details in the Formstripe, reminiscent of the Rooster’s unique feathers. Further representing the cycles of the Chinese Lunar New Year, the sneaker features gold printed symbolic Mandarin characters on the heel. A subtle nod to Walt ‘Clyde’ Frazier’s notoriously flamboyant style, the CNY edition is no different, completed with a golden print and deboss detailing.

The PUMA Clyde CNY drops today, 19 January 2017, at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg for R2 299.

First Look: Air Jordan 13 ‘Black Cat’ Which Drops This Weekend

The Air Jordan 13 'Black Cat' is set for release this weekend and is tipped to be one of the brand’s more popular releases this quarter.

It features a full Black upper with 3M reflective detailing that also includes matching 3M laces. Completing the ‘Black Cat’ motif is a solid Black rubber outsole and a Black Cat logo on the insole.

The sneaker is modeled on the black panther, the hologram is supposed to mimic the animal’s eye, making it one of the standout details of the Air Jordan 13 ‘Black Cat.’

The Air Jordan 13 ‘Black Cat’ drops Saturday, 21 January 2017, at selected retailers.

PUMA Re-issues the OG Prevail Runner

PUMA gets on the retro game and releases one of their classic runners from the early 90s – the PREVAIL. Emerging from the TRINOMIC archive, the re-issue features the colourway and detailing of the OG release well-known to sneaker collectors.

The re-issue model bears a sculpted tooling featuring the iconic honeycomb TRINOMIC technology, as well as mesh/nylon base materials and rich leather overlays all sewn together in classic 90’s color blocking. Finishing the detailing is the TRINOMIC logo embroidered on the heel as well as the classic PUMA No. 1 logo on the tongue.

Available in the famed three-way colour scheme of PUMA White, Purple and Black. The PREVAIL OG is currently available at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg for R2 599.

PUMA Releases an Exclusive Collection in Honour of Black History Month

PUMA has unveiled two capsule collections inspired by the David T. Howard School in Atlanta Georgia, in honour of Black History Month in the USA.

Founded as an elementary school in 1923 by a former slave, Atlanta’s David T. Howard School converted into a high school in 1948. In its fifty years it became a gamechanger by setting a new precedent for education, playing a significant role in the civil rights movement and producing prominent alumni including basketball and PUMA legend Walt 'Clyde' Frazier. This year, PUMA celebrates the school and its role in US nation’s history with two capsule collections incorporating footwear and apparel.

The first drop includes two premium iterations of the iconic PUMA Clyde.

The Clyde Bball has a leather textured upper, inspired by an actual basketball design, and the gold eyelets are a nod to Clyde’s basketball trophies.

 The Clyde Wool bears the school’s colours of blue and gold and features a mix of wool and chenille to mimic the school jackets. 

PUMA continues to work with the David T. Howard School Alumni Association and Atlanta Public Schools to support and fund community growth and engagement in the Atlanta area. Walt “Clyde” Frazier feels proud of the legacy the school has built in the city stating, 'I’m deeply honoured to be an alumnus of the David T. Howard school. The institution fostered the growth of some of our nation’s brightest leaders and I feel this collection captures the essence of that and what the school did for so many.'

Unfortunately the sneakers will not be coming to South Africa. Visit PUMA.com for more information on the sneaker.

First Look: The adidas Consortium colette x UNDEFEATED Sneaker Exchange Pack

Parisian store Colette, which has been one of Europe’s go to store’s for design, art, culture and fashion for close to 18 years, have come together with Los Angeles UNDEFEATED, one of the most recognised brands within the global sneaker community, for the first instalment of the much anticipated ‘Sneaker Exchange’.

Both brands are renowned for their approach to collaboration, inviting some of the most influential creatives in the world to co-create products, this time, with adidas at the core. In this first instalment of adidas Consortium’s most ambitious collaboration series to date, we see influence from Paris and Los Angeles on the EQT Support and Campus 80s.

The Campus 80s has a white high-quality leather upper, an off white rubber sole with royal blue lacing and heel.

The EQT support has a dark navy and deep blue upper and an off white rubber sole.

The sneakers drop on Saturday, 28 January 2017, at selected retailers.

First Look: Air Jordan 15 OG ‘Stealth’

Originally released in 1999, the remastered version of the Air Jordan 15 OG ‘Stealth’ has hit our stores.

The sneaker features a woven upper and sock-like inner bootie construction that defines its overall aesthetic. Reinforced with matching leather panels and a full-length rubber sole unit, vibrant accents throughout solidify its profile altogether.

The Air Jordan 15 OG ‘Stealth is available at selected retailers.

adidas Re-releases the NMD R1 OG

Today we have exciting news for all you adidas NMD fans!

The first ever NMD release, the adidas NMD R1 OG will be releasing once again this weekend! The adidas NMD R1 OG features a combination of Core Black Primeknit, clean Footwear White Boost cushioning, and contrasting Lush Red and Royal Blue midsole bumpers.

Don’t miss this opportunity if you are hoping to get a pair this weekend! The adidas NMD R1 OG will be re-released at selected retailers throughout the country!