PUMA
continues their commitment to inspire women everywhere to stay true to
themselves with this season’s follow up to the brand’s ‘DO YOU’ campaign featuring
the dancers of the New York City Ballet in the new PUMA Swan Pack Collection. The
freedom of self-expression and the strength and grace of the ballet are the inspiration for the Swan Pack
Collection. This collection brings together the fiercest Sportstyle and Training
styles from PUMA with swan-inspired details: a black-and-white colour palette,
iridescent materials, and feather prints.
This
season, PUMA equips such inspiring women with fashion-forward Performance and
Sportstyle products inspired by the epic story.
On
the Performance side, runway meets the stage in a dramatic fashion with the Explosive
Bodysuit, a key piece that will make heads turn. It mixes performance and
style with a form-fitting silhouette that features a cross back for that sleek
look. It also features moisture-wicking materials plus an internal shelf bra
and mesh along the neckline for ventilation. The bodysuit offers the right
amount of support and breathability for every exercise routine.
Within
the Swan Pack, PUMA introduces the latest Fierce: the PUMA Fierce Strap Swan.
Its design adds some attitude to the collection, mixing training-ready
technology with street-ready style. The sleek and next-level training shoe has
a lightweight lace-less design, a demi-upper bootie construction with technical
overlays, a supportive midsole, and flex grooved outsole allowing for fast and
dynamic multi-directional movements. Available in black and white, the Fierce
Strap Swan features a swan-inspired graphic with iridescent and reflective
details.
As
PUMA’s most dynamic women’s training shoe, the Pulse IGNITE XT is
designed to adapt to the boldness and flexibility of any workout. This
lightweight training shoe combines a full-length flex groove for dynamic
movement with energy-returning IGNITE foam in the heel. Medial and lateral
support bands create an ideal fit. This Swan Pack iteration offers an elegant
graphic execution and is available in black and white.
Lifestyle
options come in sport-inspired
pieces infused with fashion. The Swan Cape is a soft, dramatic all-black
cape with swan-inspired feathers. Giving a dose of flair is the PUMA Basket
Heart – a chic update of the court classic. It serves up elegance and drama
with its high gloss finish and statement thick laces to create the perfect bow.
The B.O.G. Sock Swan features a suede
structure with leather overlays and a neoprene inner sock liner that creates
comfort all the way up to the ankle – the all over black design complimented by
iridescent detailing in addition to a feather graphic print on the upper under
black mesh makes the this a perfect match for the collection.
The
Spring-Summer ’17 Swan Pack collection drops in PUMA Stores and selected retailers
nationwide from 15 February 2017.