adidas Running revealed the latest version of its iconic
UltraBOOST shoe, designed to give female runners their greatest running
experience.
Tailored
to the unique shape of the female foot, UltraBOOST X is designed to reflect the
foot’s natural running silhouette for an enhanced performance for the female
runner.
The ARAMIS system, a motion tracking
technology that enables a detailed analysis into the movement of the body, was
used to allow adidas innovation teams to see exact points where female runners
need the most support and where their foot needs room for natural expansion.
This process led to the unique design of the UltraBOOST X shoe.
The full length midsole is 100% BOOST, proven
to provide the best energy return in the industry. It is also durable in all
temperatures. The Continental Rubber 4-way stretch web outsole was designed for
a female gait and provides good traction for urban running, in any condition. The
iconic shape of UltraBOOST gives her the confidence that she can break her
personal barriers, and her own goals.
The UltraBOOST X shoe launched alongside a range of
running apparel, including a Primeknit Tee and double layer shorts. The
collection is designed to coordinate with the unique shoe design, whilst
working in harmony with the body and running environment.
The adidas UltraBOOST X has a recommended selling
price of R 2799 and the UltraBOOST X apparel starts from R899 and is available
at selected retailers.
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