The ‘Run the Streets’ campaign message speaks
to go-getters who follow their instincts and live life at full speed, and the
progressive IGNITE Limitless lives this message to the fullest.
Inspired by the idea of ‘tailored performance,’
the IGNITE Limitless is tailored to stand up to the stop-and-go of city living
with stylish, comfortable, and protective features. The overall design began
with streetwear influences then added performance features and technologies.
Exaggerated proportions are bold yet sleek with special interest paid to a
clean use of textures and details: bonded edges, matte and shine play, collar
height, and large, bold branding.
Comfort comes from the IGNITE FOAM midsole,
PUMA’s proprietary superior cushioning that disperses impact while providing
optimal responsiveness and energy return. The protective stability cage plus
forefoot strap offers support while the 4-way stretch neoprene clamshell
construction provides a dynamic fit with breathable upper materials. And
because the city never stops no matter the hour, reflective details provide
visibility in low light conditions.
This is your city. These are your streets. Own
them and run them in the IGNITE Limitless Core (R2 299). Available from the 15th
of February at PUMA and Sportscene stores.
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