The IGNITE Limitless is set to hit the streets
with a new-to-market silhouette that is tailored to meet the unique demands of
the city-goer.
The ‘Run the Streets’ campaign message speaks
to go-getters who follow their instincts and live life at full speed, and the
progressive IGNITE Limitless lives this message to the fullest. Inspired by the
idea of ‘tailored performance,’ the IGNITE Limitless is tailored to stand up to
the stop-and-go of city living with stylish, comfortable, and protective
features. The overall design began with streetwear influences then added performance
features and technologies. Exaggerated proportions are bold yet sleek with
special interest paid to a clean use of textures and details: bonded edges,
matte and shine play, collar height, and large, bold branding.
Comfort comes from the IGNITE FOAM midsole,
PUMA’s proprietary superior
cushioning that disperses impact while providing optimal responsiveness and
energy return. The protective stability cage plus forefoot strap offers support
while the 4-way stretch neoprene clamshell construction provides a dynamic fit
with breathable upper materials. And because the city never stops no
matter the hour, reflective details provide visibility in low light conditions.
Kicking off the IGNITE Limitless
drops this month is the IGNITE Limitless Hi Tech (R3 699) and Extreme Hi Tech
(R3 999). Amped up with technical tailoring and street-ready dimensions, these
bad boys are ready for the streets. Visibility is reinforced with 3M
reflectivity on the heel and tongue. To keep it water tight, the toe cap is
sealed with PU and Kevlar protective backing. And for that durability factor
much needed for your everyday hustle, carbon fiber is injected on the heel plus
a ballistic forefoot gore.
This is your city. These are your streets. Own
them and run them in the IGNITE Limitless Hi Tech and ef. Available at PUMA
SELECT Bree Stree Cape Town and Braamfontein, Johannesburg from Friday, 3 February 2017.
No comments:
Post a Comment