PUMA and world renowned New York City streetwear stalwart Staple
Design put their creative heads together for Spring-Summer ’17 by introducing
the PUMA NTRVL collection. Collaborating on apparel for the first time, the two
brands come together seamlessly, in typical style of when the Pigeon
first met the Cat. Playing with iconic silhouettes, classic tailoring and
performance materials, the result is slick and street-worthy.
The PUMA NTRVL collection adapts to each activity in your day with
multifunctional pieces made of premium durable materials. Staple takes iconic
sneaker silhouettes and adds his unique design flavour, using pops of pink and
his signature colour scheme of pigeon grey. The footwear range includes PUMA’s
latest running shoes with a streetwear edge, IGNITE evoKNIT (R2 999), IGNITE 3
(R2 499), Limitless (R2 799) as well as sports-inspired classics, the PUMA
Clyde (R2 499) and BOG Sock (R2 299). All sneakers have a split coloured
upper- with opposite colourblocking applied to the medial and lateral sides.
To complete the contemporary and stylish capsule is apparel and
accessories, equipped with technical features. Classic silhouettes are remixed
with contemporary swagger and performance functionality.
Executed with a vibrant polka-dot print and reflective details,
PUMA NTRVL gives the traditional a twist combining fashion with fitness.
Consider it functional fashion, the PUMA NTRVL Tech shirt (R1 999), tee’s
(R999) and hoody (R2 599) has an adaptive design with premium knit fabric, perforated
panels and a classic polka dot print remixed with reflective details. A pink
lining connects this piece to the OG Staple design language.
Designed with the city life in mind, the PUMA NTRVL collection is
fit for work, working out or casual evening chills. The first drop of PUMA x STAPLE
will be available from Saturday, 25 March 2017 at PUMA SELECT Bree Street, Cape
Town and Braamfontein, Johannesburg and selected retailers.
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