First used on a line of affordable slim-fitting jeans,
jackets and shirts, Levi's® Orange Tab symbolized style and youth during the
counterculture of the 1960s.
Embracing this past and reinterpreting it for the youth of
today, Levi's® South Africa chose Sydney Davy and William Kuna as the fresh,
local faces for the new Levi's® Orange Tab Collection campaign. Sydney is a model
and make-up artist and William is a DJ, producer, model and fashion design
student.
Orange Tab 2017 features vintage-inspired finishes along
with updated fits and fabrics. A new addition to the bottoms range is a Vintage
Kick Flare and a zip front skirt with design features such as patch pockets and
additional belt loops. Men’s and women’s tee’s feature Levi's® logos and prints
pulled right from the Orange Tab Archives, while the iconic Trucker gets some
Orange Tab touches in the form of Arcuate pockets and zip fronts.
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